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About the Episode

The what's what...

Dr. Julie Lessiter of LSU Shreveport discusses a brave and bold initiative to leverage a niche opportunity in a super competitive market. Learn how LSU Shreveport was able to align institutional, marketing, and recruitment strategies to increase applications from new markets and audiences. If you're looking for inspiration on how to take a creative and strategic approach to higher education marketing and application generation, you won't want to miss this episode!

 

This Episode is Sponsored by our friends at Element451: 

Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.

 

About the Enrollify Podcast Network: 

The Application is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

About the Podcast

Allison Turcio

Host

Allison Turcio

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.

Dr. Julie Lessiter

Interviewee

Dr. Julie Lessiter

Dr. Julie Lessiter has been at LSU Shreveport for twelve years serving in several different roles. Currently she is the Vice Chancellor of Strategic Initiatives, and a faculty member in the Department of the Leadership Studies. As a strong advocate for opportunity and access to higher education, she has championed various initiatives that resulted in LSUS doubling its enrollment in the last 6 years. She works tirelessly to develop programming for students to prepare them to be successful in life and career after college, with the goal that education changes not only lives but generations.

The Application with Allison Turcio

Hosted by Allison Turcio, The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

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