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Podcasts The Application with Allison Turcio Episode 19
How to Boost Your Application Numbers
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Full Transcript
Enrollify_TheApplication_Audio_Ep19(S2E7)_JulieLessiter_Version1
[00:00:00] Allison Turcio: Welcome to the Application, the Go-to How-to podcast for Higher Education marketers. I'm your host, Allison Teo, assistant Vice President of Enrollment and Marketing at Sienna College. Whether you're a seasoned pro or just starting out, this podcast is packed with practical tips and actionable advice to help you elevate your marketing game.
[00:00:29] In each snackable episode, we bring in experts to share their insights and experience on the topics that matter most. To you got a question or idea you'd like us to cover, email team enroll.org or reach out to me on Twitter or LinkedIn. The application is part of the Enroll five podcast network. And if you like this show, you'll definitely wanna check out our other Higher Ed focus podcasts on admissions, tech, marketing, and more.
[00:00:56] They're packed with stories, ideas, and tools to help you be the best in your field. [00:01:00] All right, it's time for the show.
[00:01:12] This episode is all about generating applications to your college or university. My guest is Julie Lesser. Dr. Julie Lesser has been at L S U Shreveport for 12 years, serving in several different roles. Currently, she's the Vice Chancellor of Strategic Initiatives. And a faculty member in the department of the Leadership Studies program.
[00:01:34] Recently, Julie posted a graphic on LinkedIn showing an astonishing increase in applications year over year for L S U Shreveport, and so I'm just so excited to have you on and talk about this. Julie, thank
[00:01:47] Julie Lessiter: you for having
[00:01:47] Allison Turcio: me today. Before we dive into application generation, can you tell us a little bit about L S U Shreveport and the market you're operating in?
[00:01:57] Julie Lessiter: Absolutely. So L SSU [00:02:00] Shreveport is a regional institution, part of the L SSU system. We're a four year school that offers baccalaureate degrees, master's degrees, and we have. One doctoral program and we're really a bimodal type organization. We have a very strong presence in the online market, um, particularly with our graduate professional degrees.
[00:02:22] And so the majority of our students at our organization are in those online programs, and we are trying to drive more enrollment in the face-to-face programs. And primarily our face-to-face programs are undergraduate programs. And so traditionally, again, we're a commuter campus. We've just added that housing component.
[00:02:43] We have served students in our region. About a 70 mile radius is where the majority of our face-to-face students are from. Our online population, of course, is, uh, nationwide and in even international. And our goal is to try to increase [00:03:00] that face-to-face population and go beyond our market area of that 7,800 mile radius.
[00:03:07] So, um, those are the things that have been driving us here at LSU Shreveport to take a really hard look at, um, our strategy in terms of applications and enrollments. And what
[00:03:19] Allison Turcio: are some of the challenges you face in expanding into those other markets and recruiting students from them and, and of course generating applications from them.
[00:03:28] Julie Lessiter: Yeah, absolutely. So, um, we we're seeing a dwindling population, even locally here in, uh, Northwest Louisiana. And, We have probably five institutions of higher education. We have two community colleges in our town, another private four year in our town. We are a public in our town. We have a school to the an hour to the South that's a public, regional, and a school four year.
[00:03:57] An hour to the East. [00:04:00] And so there's a lot of competition. We're all recruiting pretty much the same students in this market. And so how do we differentiate what we do versus the other institutions of higher education? And then just conveying the message outside of your market. Um, we don't have a very large recruitment team.
[00:04:21] We have two full-time, um, professional members on our recruitment staff. Um, and, you know, how do you activate them in the, in the best manner to make sure that you are out there talking to students? Um, where are you going? How do you know where to go? What's giving you the best r o i? And so that's some of the challenges that we had without having that data to know.
[00:04:50] You know, okay. We're, we're gonna send our recruiters. We only have two of them. We think this market's pretty good based on what we've seen in the past, but the, the digital piece to that has really [00:05:00] helped us with our strategy. I. And why
[00:05:02] Allison Turcio: did you focus in on application generation as part of this strategy to expand?
[00:05:09] Julie Lessiter: We talk about the funnel all the time, and we've worked really hard on our metrics through the funnel to try to increase the percentage of students that we're moving through. We've done a lot of efficiencies, a lot of work in our communication and our com flows with our C R M. So really it was a big effort to put more people at the top of the funnel.
[00:05:31] How do we communicate that message? How do we communicate our value proposition and how do we communicate outside of our region who we are in, what it is that we excel in and what we do for students? That's, that's our real focus, is how we help our students get from college to career.
[00:05:49] Allison Turcio: And none of that is easy work to tackle.
[00:05:52] I know from experience, and I know a lot of people listening right now know this from experience, so how did you make this increase in [00:06:00] applications that you're seeing happen?
[00:06:03] Julie Lessiter: You know, I, I, um, I'm so proud of the team, first of all, because everybody had to buy into the vision and we've really hit it from a three part, um, perspective.
[00:06:13] We. Signed an M MOU with our health science center. So everyone that comes to LSU Shreveport who meets certain requirements is guaranteed an interview into med school. So I think that is tremendously important. We got that message out. Um, we did a print campaign and a digital campaign and a billboard campaign of all things.
[00:06:37] We also really leaned in heavily to our careers campaign, and I'll talk a little bit about that later when we talk about who we targeted and why. We picked that strategy and we've also leaned in with the, the digital. We did a lot of organic social media, and our numbers really weren't very high on that.
[00:06:56] If you track the data through to see how [00:07:00] many interactions we had with our organic and then went where students were going, and so we took a leap of faith and said, all right, we've, we've been given, um, Some startup funds, um, how do we best implement these to really have an impact? And, uh, digital was what, you know, I was like, this is this.
[00:07:19] We've gotta meet the students where they are. Um, if you ever watch a bunch of, uh, 15 to 18 year olds, they're glued to their phones. And so we, we took, uh, that, that three-prong approach with. Increased print media, our billboard campaign, and then digital. So I think all three of those has helped. Um, digital has definitely helped us in terms of our, uh, brand awareness and market awareness beyond our, um, direct market right here.
[00:07:48] Allison Turcio: Well, it sounds like it was marketing, but program two and the two things operating
[00:07:54] Julie Lessiter: together. Absolutely. We've, we've had a huge cyber campaign where we [00:08:00] have really hit the entire state with our cyber digital ads to say, you know, L S U Shreveport is the place. To go for cybersecurity education, reemphasized with our health initiatives through our M O U, with our health science center.
[00:08:16] So we've really taken those two strategies and blanketed the entire state with that type of messaging. So academic programming, and then re-emphasizing the importance and the value of coming to LSU Shreveport through those digital campaigns around those two areas.
[00:08:34] Allison Turcio: And how did you know that those two areas, those two academic program areas would generate this kind of response?
[00:08:43] Julie Lessiter: Well, it's part of our strategic plan, so rolling up to our system strategic plan that, um, that has five very. Uh, definitive focus areas and, uh, the two areas that we relate to within the five are cyber and health. [00:09:00] So we really leaned into those areas and said, okay, we're, we're gonna plant the flag in the sand and say we're the school that you need to come to if you're interested in careers in cyber and health.
[00:09:11] And, uh, that has really helped focus us on our strategy. So
[00:09:16] Allison Turcio: interesting to me because I think one of the things that many schools struggle with is the idea of hanging your hat on specific programs rather than broadcasting about the university as a whole. Did you have any challenges in that balance?
[00:09:32] Julie Lessiter: Uh, I, yes, and I, I talk about this a lot in terms of strategy, because strategy allows you, To really focus on where you're going to put your additional dollars, um, you know, you're gonna fund everything at a baseline level.
[00:09:47] And I can talk more about how we did that with our careers campaign. But really when you, when you have some additional dollars, um, and, and that's where you're gonna put your time and your resources to focus on that strategy. It really [00:10:00] allows you. To, uh, work towards a specific goal. And I think, you know, for a lot of us, um, in higher education, we're, we are trying to be equitable to all of our programs, uh, which I think is very important.
[00:10:14] But, um, you know, if, if you're trying to identify or create an identity for yourselves as an organization, you really do have to focus on what are the one or two areas that we're gonna really excel in. Um, and you know, it's not just one academic program. There's a slew of programs under cyber and under health that really are included, but that doesn't mean we ignore the other programs.
[00:10:39] It just means, you know, here's our additional funding and our additional resources, and we're gonna put those efforts into those two areas. Yeah. And rising
[00:10:47] Allison Turcio: tides can lift all boats, right? Absolutely. So have you seen an, by focusing in on these specific academic programs, have you seen impact across the institution and the programs
[00:10:58] Julie Lessiter: offered?
[00:10:59] You know, it's been [00:11:00] really interesting to ca compare the data in terms of applications by degree program. And um, again, we've, we've done two digital campaigns. One was a careers campaign and the second one was a cyber campaign. And the programs that have, uh, risen to the top. Of course, our biology program is at the top.
[00:11:20] Our computer science program is pretty close to the top, but we've seen some real gains in other areas such as criminal justice, um, and that, you know, we've really talked about the cyber aspect and ai. And forensics and that the crossover between cyber forensics and biology into a, into a criminal justice program.
[00:11:41] And that has been a surprising result. It's ha the increase in applications, in certain degree programs that you wouldn't think. Necessarily related to the campaign that you were running, but clearly as identified, uh, well or resonated well with the students.
[00:11:57] Allison Turcio: I want to quickly interrupt this [00:12:00] conversation to invite you to join me at Element 4 51 s.
[00:12:03] Engage. Summit on June 27th through 28th in Raleigh, North Carolina. When it comes to the student experience, we know that you wanna be a trusted guide from recruiting to graduation. The Engaged Summit by Element 4 51 brings the best minds in higher ed together to give you the strategy and tools to create a cohesive student experience.
[00:12:27] From start to finish, explore the latest technologies. Increase your skillset and gain insights into today's students so you can deliver the most personalized digital engagement experience every step of the way. This is not your standard ed tech user conference. This is a dynamic, inspiring, and empowering event for all higher ed marketers and admissions professionals.
[00:12:54] I'll be presenting at this event along with some of your favorite higher ed, LinkedIn and Twitter follows. You [00:13:00] can learn more about this event and register at Engage to Element four 50 one.com. Oh, and get $50 off your registration when you use the discount code and Rolly 50 at checkout. See you there.
[00:13:17] Well, it's gotten the word out perhaps about the university via. A program, but it, but when they go and they look at the list of majors and programs, it might not be for the one they heard about on the billboard or saw on the billboard or saw in the digital ad, but by promoting the cybersecurity program, you're perhaps peaking interest for the university as
[00:13:38] Julie Lessiter: a whole.
[00:13:38] Yeah, absolutely. It's interesting to look at the backend analytics of where students are going after they're clicking the ad. We have a landing page that's a learn more landing page, and then where, where do they go from there? Um, and that's a really interesting, um, set of data to look at because, you know, traditionally in higher education we're pushing people to [00:14:00] come to campus for a tour.
[00:14:01] Or apply that isn't initially, you know, we have a campus tour button, um, on our landing page for these digital ads. That's not where our students are going. And, you know, to look at that and then to, to follow the student through the student's journey of where they're going on our website, perhaps, is very different than what we would think is, you know, administrators about the order of operations that a student goes through in terms of thinking about an organization.
[00:14:30] Allison Turcio: I wanna come back to talk to you more about how you're using audience insights like that. But tell me, you've peaked my interest now. Tell me about this careers campaign.
[00:14:38] Julie Lessiter: We have been working with a third party that, um, does our digital ads for us and they've been fantastic. And the first meeting that we had with them, um, they said, okay, well, you know, we're gonna push people through the funnel and here's some things we think you should do.
[00:14:54] And I said, oh, that's really awesome. Maybe down the line we can do that. Here's what I really want to [00:15:00] do, and I've done a lot of research on Gen Z and you know what they're looking for and they're a very outcomes oriented group. And in higher education we push people to, uh, you know, come to this school and be a this type of major.
[00:15:16] And we've started with. The beginning of the journey instead of the end of the journey. So I wanted to reverse the narrative and start talking about, here's some careers, the outcome, and then here's the pathways, because there's generally more than one that you can get to. In order to be successful in this career, um, you know, take for example, you want to be a social media, um, analyst.
[00:15:46] Um, you know, you could go through a data analytics program, you could go through a mass communications program. And so instead of saying Come and be a mass communications major, without explaining, Because this is the [00:16:00] career that you can get to. We very much reversed the narrative and said, well, here's the career and then here's the various pathways that you can go to, um, to get into that career.
[00:16:11] So we, we ran 10 different ads. All the way from cybersecurity specialists, um, data analysts, social media marketing, um, uh, public health, um, specialists. So, so we covered all of the big buckets, um, of cyber health, business education. And then folded in what traditionally would be the liberal arts and sciences, um, in, into those, uh, buckets as well.
[00:16:41] And it was fascinating to see the clickthrough rates and what resonated and where things were resonating. So healthcare or healthcare ads were resonating. In the southern part of the state and our cyber ads were resonating in the northern part of the state and in the north. [00:17:00] We, we do a lot of, um, K-12 development with cyber and cybersecurity, and that's even part of a curriculum.
[00:17:08] In our schools, in the K-12 schools. And it was interesting to see the effect of even down to the zip code that are doing, uh, the cyber, uh, curriculum. And so having that data insights to say, okay, well we, we really know where these different career fields are resonating, then helped us follow up messaging to say more direct and targeted emails about our degree programs.
[00:17:33] Once we had figured out, okay, here's the careers. Here's where people are interested in these careers, and then how do we use the data to then follow up with secondary strategies?
[00:17:44] Allison Turcio: I love how in both examples you've shared, you are building upon a niche and becoming known for that. So here you are talking about specific careers, but in the process, I have to believe that you are becoming known as the place to [00:18:00] go for career oriented students.
[00:18:02] Uh,
[00:18:03] Julie Lessiter: I really hope, hope So. You know, we talk about higher education, the value of higher education. And you know, for me, All of the things that we teach in higher ed are so that our students can be what I call successful in career, in life. And so we're living in this digital economy. We're living in a creator economy, and so we're not just teaching the specific skills to be successful in a, in a very narrow job because, Jobs and job skills are changing rapidly because of technology, and so what we're telling our students is come to us.
[00:18:40] We'll help prepare you to be successful in a career. We help you with the soft skills, the communication skills, the problem solving, the creativity, working together, teamwork. So that you will be successful throughout your career. And it's not that we're teaching you this very narrow skillset to be successful doing one thing.
[00:18:59] Um, these are [00:19:00] transferrable skills that, uh, really is the value of higher education. We could sit and teach ourselves how to do something on YouTube. But we're a value add. We're teaching you all of the soft skills that you need to be successful and continue to be successful throughout your career long and life long after the long after you've left L S U Shreveport.
[00:19:22] Allison Turcio: One of my dreams for higher ed is that we take soft skills and get everyone to understand that they are power skills. Yes,
[00:19:31] Julie Lessiter: boy, I think we could do a whole separate podcast
[00:19:33] Allison Turcio: on that one. Of course, yes. You are mentioning so many types of data and insights that you're using. You really dove into understanding Gen Z.
[00:19:42] You are watching how they maneuver on your website. You're looking at your analytics from your digital ads, what information are you finding to be the most useful, useful in informing your next steps?
[00:19:54] Julie Lessiter: You know, for us specifically in our target market, we are [00:20:00] able to narrow down where students are clicking on different ads and.
[00:20:06] In some cases it's, um, high schools that we traditionally haven't put on our, you know, top 10 list. And so being able to then follow up with a recruiter going into that school and saying, Hey, we've, we've seen there's an interest to the counselor, we'd love to have a session. Specifically tied around this career for your students?
[00:20:28] Um, you know, that the, the analytics side has really helped us be able to develop different strategies. You know, we, we have the data that's important, but then what we also need is the qualitative piece. And so we're using the hard data, what I call hard data, and then sending in our people the human side of things to then, you know, work with the students and collect the qualitative, the soft data.
[00:20:55] To be able to come back and, and, um, make improvements and efficiencies [00:21:00] and, and really help these students perhaps, who may never have thought about going to college or having a career before in these fields and exposing them to all these different things that they could do, and really hopefully inspiring them that they too can have a career in, in X, Y, or Z and be successful.
[00:21:18] And I, I, I really think this increase in applications is because, We've changed our messaging, we've spoken to the generation that we are, um, trying to bring to our organization, and then we've gone in with secondary strategies to help with the human touch to say, Hey, we see, you know, there's a school in the south, an area that our analytics are really hitting, uh, very hard on, on a high school.
[00:21:47] And so we've then sent our, our recruiters down there. Tell us more. Tell us what you need to know. How can we help you? Here's our scholarships, all of the things that you would then do. So it's been, it's been a great blend of the hard data and the [00:22:00] soft, uh, human side, um, to be successful. Yeah, I was gonna
[00:22:05] Allison Turcio: ask you, you know, how do you know this marketing strategy is connecting to generation of applications?
[00:22:11] But when you talked about how you were then sending with that human touch in the recruiter into a school to give a presentation, not on LSU Shreveport, but on a career that you know, that community of students is interested in. You answered it right there for me. I think the way that you've connected those two things together is absolutely key.
[00:22:32] I have to
[00:22:32] Julie Lessiter: believe that. Yes. Yep. It's thi this has been such a great and exploratory year for us and our, our partner has really helped us. We've done a lot of different techniques, I would say. Uh, we've covered the gamut. We've done geofencing, we've done residential targeting. The company that we're working with has proprietary technology where they can actually target individual [00:23:00] devices based on addresses and.
[00:23:03] You know, we are able to break out the data in what's been successful in the geofencing, what's been successful in the residential targeting and device targeting, so that we can then next year, um, take all the data and then lean in to, okay, this has been most successful for us. These are the months when this campaign has worked best for us, or this technique has worked best for us.
[00:23:30] So there's so many different strategies that we are pulling out of what we're currently doing as kind of a beta test, and to be able to then implement, um, and, and have a, have a much more targeted, uh, campaign next year based on the data that we're collecting this year.
[00:23:48] Allison Turcio: So you are working with a partner that sounds like a really great partner on the digital advertising piece.
[00:23:54] What about when you're getting them into a communications flow where you really start, um, talking about how [00:24:00] to apply, get, getting your application in that sort of thing. Are you doing that work in-house or do you have a partner for that as well? Well,
[00:24:06] Julie Lessiter: you know, the, we, we have a partner for that. And let me tell you why.
[00:24:10] So we also track the analytics on. How many people open our emails and, uh, read our text messages. I don't know if there's just so much noise out there, but our click through rates on our emails and our texts are nowhere near as high as on our digital ads. So, you know, traditionally in a com flow, once you've dropped someone in, you have this.
[00:24:32] Set timing of when you send them information and then, you know, as they apply and move through the funnel, uh, they drop into different com flows. And so we've, you know, we've struggled to get people to turn in all the documents they need, or, Hey, we have a new student orientation sign up for this. And so, or, you know, here's our housing options now, please.
[00:24:53] You know, check them out. So we've also then, you know, we haven't stopped doing the com flow. We're still doing the com flow, but we are, [00:25:00] we're also doing digital ads to get people through the different stages. And again, when you can do residential targeting, it's not like you're doing a geofence where you're hoping that people are seeing this.
[00:25:13] You, if, if someone's in a particular portion of the funnel, you can do targeted messaging to that residence. So maybe, hopefully mom and dad see the ad too, right? Sign up for housing, um, and, you know, trying to, trying to find many different ways to communicate with our audience. And you know, that, that's incredibly important when you don't have a big budget.
[00:25:38] So you can't print mail everything, um, email, text message, and do digital, which in an ideal world, you'd be doing all of those. Um, so how do you use your resources most wisely to be able to communicate the message that you're trying to communicate?
[00:25:55] Allison Turcio: Sounds like one of your lessons learned here is the importance of the data [00:26:00] integrity and so that you can do that very nuanced targeting and really be integrating your communications flow with the digital advertising ab
[00:26:10] Julie Lessiter: Absolutely.
[00:26:11] The ability to move through people through the funnel with. The compliment of the digital ads has really made a difference in what we're doing, not only in application generation, but then communication through that flow as well. Any other
[00:26:29] Allison Turcio: lessons that you've learned by embarking on something new that you can share with the
[00:26:34] Julie Lessiter: rest of us?
[00:26:35] The digital ads that we did, the, the 10, we didn't do all 10 together. We did them sequentially, and so we weren't a hundred percent, uh, we, we didn't see all of them together. And one of the benefits that came out of that, which weren't intentional is that. We had, the [00:27:00] majority of the ads were minority student based, and so our applications from minority students has also increased about 35% as well, because they feel seen.
[00:27:13] Allison Turcio: They feel, they feel represented. Represented in your marketing. Right. Great.
[00:27:18] Julie Lessiter: Absolutely. And I, I really attribute that it wasn't something that we, that we set out and intended to do. Yeah. We, you know, we, we would've had the diversity, all the different types of folks that we're recruiting here, but it was far more slanted towards underrepresented groups.
[00:27:34] And we have seen that increase in applications. Um, that's the highest group that we've seen an increase in applications from. And I think it is because they were, they felt like they were seen, they felt like they were represented and they felt perhaps, oh, I, I could do a career there. I, I believe that I can do this.
[00:27:52] And, you know, I think that that has really resonated. For us, looking at the results of our campaigns as [00:28:00] well. I'd also say, think outside the box because students are, there's so much noise in the marketplace. Students are applying to more schools now than they ever have been, and so if you are sending the same message that everyone else is, It's not cutting through the noise.
[00:28:14] And so, you know, we took a, we took a bold step and changed the message and changed the way we communicated and not the traditional, don't forget to apply, don't forget to send your FAFSA in. Don't forget to do this. And really reversed the narrative, and I think we're seeing the dividends from that.
[00:28:32] Allison Turcio: It's so brave and it's also very brave to not feel like you have to say everything about your college or university, and every message that you send out that you let yourself focus in on what you knew was going to resonate with your audience.
[00:28:47] Julie Lessiter: Yes. We, we have to be accepting of failure. If we can fail forward, if we make a mistake, and, uh, you know, I, I feel like we're in that age where innovation is [00:29:00] important. If you are not doing it, someone else will step into that space. And so, you know, it's, it's great to have a team that supported the vision and said, okay, we're gonna, we're gonna run with this.
[00:29:11] It may not work, but we're, we're gonna let it roll and see, see how it does.
[00:29:17] Allison Turcio: I could talk about this for hours. I know a lot of people listening right now are in similar positions. They're in a very competitive marketplace. You might even call it a hostile marketplace, and they're not generating the applications they need to fill their class.
[00:29:32] So after listening to this podcast, what's their first move? What should they do?
[00:29:38] Julie Lessiter: I would take a look at the data that you have available to you. Now, there's so much data out there and I don't know that we're always using it. Like who is coming to your website? How are they getting there? How are your campaigns doing?
[00:29:52] What events or what marketing are you doing that's giving you the greatest roi? And if you're not tracking that, you should be. First thing you need to do is look at [00:30:00] the data and if you don't have that data, Then you need to, the first thing
[00:30:04] Allison Turcio: to do is start collecting that data,
[00:30:07] Julie Lessiter: right? Because you can't build strategy if you're just shooting in the dark.
[00:30:10] And this is something that I preach all the time with our team and, and I'm sure. They would say, if you ask them one thing, what, what is it about, uh, Julie Lasseter, it, it's always go back and look at the data. And if we're not collecting data, we need to be collecting data. And, and that's the first step.
[00:30:26] And the data can only tell you so much. And then you have to have that, what we call soft data. Um, the thick data, the, from the qualitative side, from the human side. But if, but you can't build strategy on anecdotes. So if I'm to say step one, that, that would be number one that you should do. All
[00:30:45] Allison Turcio: right.
[00:30:45] There you have it. Everyone go look at your data. I know you're all collecting it. It's just a matter of what data do you have available to help you answer this particular question. So get in there. Julie, thank you so much for joining me. [00:31:00]
[00:31:00] Julie Lessiter: It's been a pleasure. Thanks for having me. And I love telling the story.
[00:31:03] And, uh, would, would love to communicate with my colleagues about brainstorming more innovative messaging. I, I, I love trying to help people and listen and learn from others.
[00:31:14] Allison Turcio: Awesome. And I'm connected to Julian LinkedIn. So that's a great place to start if you'd like to learn more about the great things that they're doing at L S U Shreveport.
[00:31:22] And thank you everyone for tuning in. If you found this information valuable, please subscribe to the podcast and share this episode with a friend or colleague who will also find it useful.
[00:31:38] Zach Busekrus: Hey all Zack here from Enroll I. If you like this podcast, chances are you'll like other enroll shows too. Our podcast network is growing by the month and we've got a plethora of marketing admissions and higher ed technology shows that are jam packed with stories. Ideas and frameworks that are all designed to empower you to become a better higher ed professional.
[00:31:57] Our shows feature a selection of the industry's [00:32:00] best as your host. Learn from Mickey baes, Jeremy Tier, Jamie Hunt, Jamie Gleason, and many, many more. You can learn more about the Enroll five podcast network@podcasts.enrollfive.org. Our shows help higher ed marketers and admissions professionals find their next big idea.
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About the Episode
The what's what...
Dr. Julie Lessiter of LSU Shreveport discusses a brave and bold initiative to leverage a niche opportunity in a super competitive market. Learn how LSU Shreveport was able to align institutional, marketing, and recruitment strategies to increase applications from new markets and audiences. If you're looking for inspiration on how to take a creative and strategic approach to higher education marketing and application generation, you won't want to miss this episode!
This Episode is Sponsored by our friends at Element451:
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About the Podcast
Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.
Dr. Julie Lessiter has been at LSU Shreveport for twelve years serving in several different roles. Currently she is the Vice Chancellor of Strategic Initiatives, and a faculty member in the Department of the Leadership Studies. As a strong advocate for opportunity and access to higher education, she has championed various initiatives that resulted in LSUS doubling its enrollment in the last 6 years. She works tirelessly to develop programming for students to prepare them to be successful in life and career after college, with the goal that education changes not only lives but generations.
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Element451
Advanced Student Engagement CRM
Element451 is the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Fueled by intelligent automation and deep data insights, teams are free to focus on what matters most — building real connections with students.
learn moreThe Application with Allison Turcio
Hosted by Allison Turcio, The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.
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