Why Content Marketing is Essential for Higher Education Marketing

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.

Melissa is an award-winning copywriter and the AVP of Content Strategy for CCA, a higher education marketing agency. She has helped dozens of colleges and universities—ranging from specialty schools to private colleges—churn out effective, useful content to reach all kinds of audiences. She also freelance writes for national publications, fitness brands, and other non higher-ed clients. In 2012, she published her first book, Twentysomething Girl.