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About the Episode

The what's what...

The student digital experience is an essential part of the overall student journey. With much of our lives online, students expect seamless, informative experiences. During this episode, Anice Barbosa, the Director of Digital marketing at Wheaton College, and I talk all things digital experience, including social, email, and web.

About the Podcast

Corynn Myers

Host

Corynn Myers

Corynn is the Director of Brand Strategy at Simpson Scarborough where she provides strategic oversight on the development of higher education brand platforms, messaging architecture, and content strategies.   Previously, Corynn created multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing. When she’s not working, Corynn enjoys browsing Antique shops with her husband, coaching her daughter’s softball team, and building Magnatile masterpieces with her son.

Anice Barbosa

Interviewee

Anice Barbosa

Despite her views on oatmeal cookies, Anice is one of my favorite higher ed Twitter friends. As the Director of Digital Marketing at Wheaton college, Anice is thinking about many aspects of the student digital journey, from social and paid media to email and the website. Before her current role, Anice was the alumni communications coordinator and social media manager.

The Application with Corynn Myers

I'm doing a podcast, but not like the typical fluffy marketing podcast (I really don't like fluff). This podcast has a 3-part recipe. Ingredient #1: The Doers. These are the social directors, marketing managers, and communications specialist on the ground doing the work, and I'm going to convince them to tell me all of their secrets. Ingredient #2: Consumer Data. We'll look at consumer behavior and marketing best practice outside of higher ed and apply them back to higher ed. Ingredient #3: Actionable Takeaways. We're going to mix together higher ed secrets, marketing best practices, and consumer data to create action items you can do and use today. This podcast is for doers in higher ed marketing communications and is a a part of The Enrollify Podcast Network.

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