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About the Episode

The what's what...

I’ve spent the last 9 episodes talking to higher ed professionals across the US about the student experience. From the University of Montana and Arizona State to The Ohio State University and Siena College. 

For this episode, I want to take a step back and talk about:

  • what I mean when I say experiences
  • why experiences are the biggest opportunity for Higher Ed and an essential strategy for the wider campus community
  • how the entire ecosystem of experiences impacts your brand and everything you’re trying to accomplish in your strategic goals and institutional planning.

Human Experience Cycle

About the Podcast

Corynn Myers

Host

Corynn Myers

Corynn is the Director of Brand Strategy at Simpson Scarborough where she provides strategic oversight on the development of higher education brand platforms, messaging architecture, and content strategies.   Previously, Corynn created multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing. When she’s not working, Corynn enjoys browsing Antique shops with her husband, coaching her daughter’s softball team, and building Magnatile masterpieces with her son.

The Application with Corynn Myers

I'm doing a podcast, but not like the typical fluffy marketing podcast (I really don't like fluff). This podcast has a 3-part recipe. Ingredient #1: The Doers. These are the social directors, marketing managers, and communications specialist on the ground doing the work, and I'm going to convince them to tell me all of their secrets. Ingredient #2: Consumer Data. We'll look at consumer behavior and marketing best practice outside of higher ed and apply them back to higher ed. Ingredient #3: Actionable Takeaways. We're going to mix together higher ed secrets, marketing best practices, and consumer data to create action items you can do and use today. This podcast is for doers in higher ed marketing communications and is a a part of The Enrollify Podcast Network.

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