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About the Episode

The what's what...

Technology is key to the student experience, something Zac knows all too well. In this episode we talk about CRMs, getting rid of .edu student email accounts and what a better website experience could look like for higher ed.

About the Podcast

Corynn Myers

Host

Corynn Myers

Corynn is the Director of Brand Strategy at Simpson Scarborough where she provides strategic oversight on the development of higher education brand platforms, messaging architecture, and content strategies.   Previously, Corynn created multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing. When she’s not working, Corynn enjoys browsing Antique shops with her husband, coaching her daughter’s softball team, and building Magnatile masterpieces with her son.

Zac Vineyard

Interviewee

Zac Vineyard

Zac is a a life-long technologist and web developer who has worked in higher education for over 15 years. He is currently the glue at Miami University that connects technology and data to create better experiences for students. Zac has a passion for challenging how technology has and is currently being used so he can create value and find better ways to provide students what they need to be successful.

The Application with Corynn Myers

I'm doing a podcast, but not like the typical fluffy marketing podcast (I really don't like fluff). This podcast has a 3-part recipe. Ingredient #1: The Doers. These are the social directors, marketing managers, and communications specialist on the ground doing the work, and I'm going to convince them to tell me all of their secrets. Ingredient #2: Consumer Data. We'll look at consumer behavior and marketing best practice outside of higher ed and apply them back to higher ed. Ingredient #3: Actionable Takeaways. We're going to mix together higher ed secrets, marketing best practices, and consumer data to create action items you can do and use today. This podcast is for doers in higher ed marketing communications and is a a part of The Enrollify Podcast Network.

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