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About the Episode

The what's what...

Allison Turcio, VP of Enrollment and Marketing at Siena College, believes student experience is the #1 marketing opportunity in higher education, a hill she is willing to die on. I am going to agree with Allison on this one. In this episode Allison describes multiple student-centered efforts to ensure the best experiences. She also goes into measuring success and how doing the right thing pays off.

About the Podcast

Corynn Myers

Host

Corynn Myers

Corynn is the Director of Brand Strategy at Simpson Scarborough where she provides strategic oversight on the development of higher education brand platforms, messaging architecture, and content strategies.   Previously, Corynn created multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing. When she’s not working, Corynn enjoys browsing Antique shops with her husband, coaching her daughter’s softball team, and building Magnatile masterpieces with her son.

Allison Turcio

Interviewee

Allison Turcio

Allison Turcio is Assistant Vice President for Enrollment and Marketing at Siena College. She leads college-wide marketing, market research, and enrollment communications efforts. Her work has won numerous awards and has presented at the American Marketing Association’s Symposium for the Marketing of Higher Education and other conferences. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She is working on her doctorate degree at Northeastern University and holds a master’s in Communications and bachelor’s in English.

The Application with Corynn Myers

I'm doing a podcast, but not like the typical fluffy marketing podcast (I really don't like fluff). This podcast has a 3-part recipe. Ingredient #1: The Doers. These are the social directors, marketing managers, and communications specialist on the ground doing the work, and I'm going to convince them to tell me all of their secrets. Ingredient #2: Consumer Data. We'll look at consumer behavior and marketing best practice outside of higher ed and apply them back to higher ed. Ingredient #3: Actionable Takeaways. We're going to mix together higher ed secrets, marketing best practices, and consumer data to create action items you can do and use today. This podcast is for doers in higher ed marketing communications and is a a part of The Enrollify Podcast Network.

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