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Mallory Willsea
Mallory Willsea is an innovator with a keen ability to implement customer-centric processes to achieve success and effectiveness within organizations. She serves as VP of Marketing and Demand Generation at Element451 — the AI-powered all-in-one CRM for higher ed. Her insights on best practices and new trends are informed by her sector research and more than 15 years of marketing and operational experience. Mallory has a MS in Integrated Marketing Communications at the Medill School at Northwestern University.
Zach Busekrus
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
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Advanced Student Engagement CRM
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
learn moreEach week, get equipped with insights into how the latest trends in marketing and technology are affecting enrollment marketers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need.
Episode 173
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