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About the Episode

The what's what...

In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing.  

The dynamic trio discusses: 

  • A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personas

  • Why schools may need to become okay with potentially isolating some audiences in order to offer a clearer, more compelling vision for success to others 

  • A look at successful, niche marketing campaign from Archer clients 

  • Ideas for niche marketing and student recruitment campaigns 

  • How niche recruitment will enable an increase in quality attention and engagement 

About the Series:

Attention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education

Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.

This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify. 

Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. 

While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify.

If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Clayton Dean

Interviewee

Clayton Dean

Clayton Dean is currently the Senior Vice President at Archer Education. Prior to his time at Archer, Clayton was the co-founder and chief operating officer at Circa Interactive, a higher education consulting agency based out of San Diego, CA, as well as the Co-founder of Circa Health, a Colorado-based Mental Wellness Platform designed for students. After chasing his dream of working in professional sports (NBA, MLB, Speedo) in the two years after college, Clayton found his true passion: higher education. Over the last twelve years, Clayton has partnered with dozens of top institutions to plan, develop and deploy high-quality online graduate programs, including Harvard University, Northwestern University, University of Pennsylvania, University of Colorado, University of Southern California, Duquesne University, and more. Clayton was a four-year member of the Men's swimming program at Duquesne, serving as captain his senior year, and holds two bachelor's degrees in business administration and sports marketing (2007). Connect with Clayton on social media.  Twitter: @claytdean LinkedIn: https://www.linkedin.com/in/claytondean14/

Angie Mohr

Interviewee

Angie Mohr

Problem solver. Relationship builder. Changemaker. Champion of individuality for brands. Lover of design. Angie is an accomplished marketer and creative leader with more than 10 years of experience developing successful brands, teams and marketing strategies. With a strong ability to move between the creative needs of a brand and the vision to craft and execute its strategy across paid, earned, and owned platforms, Angie believes it is important to constantly evolve; to push every medium and to create honest, unique work with a purpose. She loves the challenge of finding ways to break through, stand out, connect with people and encourage a deeper conversation. Specialties: Brand strategy, creative and messaging development; Multi-disciplined and multi-media creative team management; Traditional : New media integration (including broadcast, print, web, mobile, email/database, social, direct mail); B2B marketing. Follow Angie on social media at... Twitter: @thatsamohr  LinkedIn: /in/angiemohr/

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