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About the Episode

The what's what...

In the final installment of Brand Camp, Zach and Ian discuss core values and put a bow on understanding the Brand Manifesto framework. 

Key takeaways from this episode include: 

  • How core values fit into the Brand Manifesto framework
  • Why it is important for brands to articulate their values 
  • How leaders can assess whether or not their brand values are "working" as intended
  • Understanding "identity based branding"
  • How/Where to use your Mission, Vision and Values 

About the Series

Brand Camp is a special podcast series on why brand manifestos matter in higher education and how to create one for your institution, academic unit, or program.

This special series is brought to you by UNINCORPORATED - a higher education agency committed to building engagement, growing enrollment, and solving major challenges facing universities, schools, and academies. 

Catch all the episodes from this series below. 

Ep. 1 - Why Higher Ed Needs Better Brand Manifestos

Ep. 2 - How To Craft a Mission Statement For Your School That Doesn't Suck 

Ep. 3 - Why Vision Statements Are Crucial For Higher Ed Marketing

Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about  The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Ian Evenstar


Ian Evenstar

Ian Evenstar is not only one of the most experienced brand consultants and creative directors in California, he is also the founder and CEO of the UNINCORPORATED agency. He serves as the agency's creative strategic director, where he implements his extensive experience in branding, marketing, and design. Ian has over two decades of experience helping business owners, CEOs, and leadership teams grow their brands, launch products and services, and increase the company’s profitability. He is a seasoned director who has led the development of global brand initiatives, national advertising campaigns, and international marketing strategies.

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