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About the Episode
The what's what...
Welcome to Episode 2 Collective Enrollment — a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee and Enrollify.
In this episode of Collective Enrollment, you’ll meet Vanessa Didyk — CEO of ZeeMee. Vanessa is a serial entrepreneur with over 16 years’ experience building and leading edtech companies to support the academic journey and increase access to quality education.
On today’s podcast, Zach chats with Vanessa about how shifts in consumer behavior, standardized testing requirements, and social media usage and reach have affected and will continue to affect the ways in which colleges and universities recruit students.
You can connect with Vanessa on LinkedIn or Twitter via the links in the show notes below!
About the Series:
In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.
We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.
This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school.
To learn more about ZeeMee head on over to ZeeMee.com — and be sure to tell them that your friends at Enrollify sent you their way
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Vanessa is a serial entrepreneur with over 16 years’ experience building and leading edtech companies to support the academic journey and increase access to quality education. After college Vanessa started her first company, Scholar’s Station, a full service academic support company serving students throughout the San Francisco Bay Area in person and across the US remotely for tutoring, test prep, and college advising. Scholar’s Station was acquired in 2014 and Vanessa went on to serve as Senior Director of Product for Rev.com and then as General Manager of MathElf, a globally-scaled on-demand tutoring marketplace. Vanessa ran product and operations for MathElf, building and scaling the company from the ground up. In 2018, Vanessa left MathElf and took over as CEO of ZeeMee, a social app for the college journey, supporting students from recruitment through graduation. Vanessa currently lives in San Francisco with her husband and two young boys.
We partner with the best, to provide the best information.
One of the top 50 most downloaded social apps in the world today, ZeeMee is the #1 platform for students to engage with other prospective students exploring colleges. With students returning to the app 13 times a day on average, ZeeMee has behavioral insights that can’t be found anywhere else. Find out why over 150 colleges and universities have embraced collective enrollment as the most powerful way to engage Gen Z and impact their own enrollment numbers.learn more
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