Skip to content

    About the Episode

    The what's what...

    Introducing Season 2 of The Application — an Enrollify Podcast hosted by Allison Turcio.

    Allison is the Assistant Vice President for Enrollment and Marketing at Siena College, as well as an Instructor of Marketing at Siena College. 

    She leads college-wide marketing, market research, and enrollment communications efforts, and also works as a marketing consultant teaching digital and social media marketing courses.  

    If you're a higher ed marketer or admissions professional looking for: 

    • Tips, tricks, and industry secrets to optimize student recruitment and enhance the student experience. 
    • Consumer data and marketing best practices 
    • Actionable takeaways 

    Then you're going to want to follow along with Allison each episode as she talks to some of the industry's best and most creative minds.

    Subscribe to The Application here or wherever you get your podcasts.

    Catch up on Season 1 of The Application, hosted by Corynn Myers, here. 

     

    This episode is brought to you by our friends at DD Agency:

    DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. 

    In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. 

    If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. 

    Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. 

     

    About the Enrollify Podcast Network

    The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

    Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

    Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

    Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

    About the Podcast

    Zach Busekrus

    Host

    Zach Busekrus

    Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

    Allison Turcio

    Interviewee

    Allison Turcio

    Allison Turcio is Assistant Vice President for Enrollment and Marketing at Siena College. She leads college-wide marketing, market research, and enrollment communications efforts. Her work has won numerous awards and has presented at the American Marketing Association’s Symposium for the Marketing of Higher Education and other conferences. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She is working on her doctorate degree at Northeastern University and holds a master’s in Communications and bachelor’s in English.

    Keep Growing With Us

    Join 3,000 other enrollment marketers in wrestling with ideas that will reshape higher education.

    Start Streaming