Skip to content

About the Episode

The what's what...

Exciting news!  Enrollify is proud to announce the launch of another podcast on our network — Confessions of a Higher Ed Social Media Manager.

This show is hosted by the incredible Callie Goodwin.  Callie has worked in higher ed social media for her entire career.  Today, she works as a social strategist at ZeeMee, consults with higher ed institutions on their social strategies, and runs her own popular social accounts built around her side hustle, Sparks of Joy (check out her TikTok!).

This show will serve as a creative, uplifting, and inspirational space for anyone who works in social media at a college or university. 

Follow and subscribe to the show here or wherever you get your podcasts. 


This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. 

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. 

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. 

Head on over to, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. 


About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Callie Goodwin


Callie Goodwin

Callie Goodwin is the Digital Marketing Manager for Columbia International University, a small, private college in South Carolina, and has spent 6 years working in higher Ed social. Callie is a certified Social Media Strategist by the National Institute for Social Media and serves on the Institute’s advisory board. She is the founder of Sparks of Joy Co, a card company focusing on spreading more joy in the world through writing cards, and she can be found tweeting about her cats (Fish and Chips), iced coffee, and all things higher ed social at @calliegoodwin.

Keep Growing With Us

Join 3,000 other enrollment marketers in wrestling with ideas that will reshape higher education.