What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AI

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Dr. JeanCarlo (JC) Bonilla specializes in next-generation data analytics strategy and insight delivery for enrollment management. JC serves as the Chief Analytics Officer at Element451, where he leads the “intelligent admissions” practice across 50+ partner universities. The practice consists of the deployment of analytics, business intelligence, and machine learning for student recruitment. Prior to Element451, JC was part of the senior management at DataKind where he guided a global portfolio of over 200 advanced analytics projects in the data for good movement. At NYU, he led multiple recruitment, admissions, and academic initiatives with yearly intakes of 1500 students. At New York University he led multiple recruitment, admissions, and academic services initiatives that yielded intakes of more than 1600 new students per year. Also, JC is a Faculty member at New York & Rice University where he teaches Business Analytics. JC Bonilla holds and Bachelor's and Master's degrees in Electrical Engineering and a Ph.D. in Technology Management from New York University.

Ardis Kadiu is the CEO and founder of Element451, the intelligent admissions marketing and CRM platform. Element451 grew out of Ardis’s passion for creating solutions that empower admissions and enrollment teams to work more efficiently as they develop stronger, more personalized engagements with prospective students. AI and great design are two of the most important ingredients at the core of any great user experience.