Skip to content

About the Episode

The what's what...

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. 

Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. 

In Episode 3, Ardis and Zach are joined by JC Bonilla, Element451 Board Member and the Chief Data Officer at Vayner Media, for a conversation on: 

  • How we got to ChatGPT — a brief history of AI
  • How the leading advertising agencies are leveraging ChatGPT and AI to redefine personalized communications 
  • What higher ed marketers can do today to increase output efficiency thanks to AI
  • And much more! 

Learn more about Element451 here.

Register for the Engage Summit here.   

Stream Episodes 1 and 2 of The Higher Ed Marketer’s Guide to ChatGPT and Generative AI series here.


About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more aboutThe Enrollify Podcast Networkat Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Dr. JeanCarlo (JC) Bonilla


Dr. JeanCarlo (JC) Bonilla

Dr. JeanCarlo (JC) Bonilla specializes in next-generation data analytics strategy and insight delivery for enrollment management. JC serves as the Chief Analytics Officer at Element451, where he leads the “intelligent admissions” practice across 50+ partner universities. The practice consists of the deployment of analytics, business intelligence, and machine learning for student recruitment. Prior to Element451, JC was part of the senior management at DataKind where he guided a global portfolio of over 200 advanced analytics projects in the data for good movement. At NYU, he led multiple recruitment, admissions, and academic initiatives with yearly intakes of 1500 students. At New York University he led multiple recruitment, admissions, and academic services initiatives that yielded intakes of more than 1600 new students per year. Also, JC is a Faculty member at New York & Rice University where he teaches Business Analytics. JC Bonilla holds and Bachelor's and Master's degrees in Electrical Engineering and a Ph.D. in Technology Management from New York University.

Ardis Kadiu


Ardis Kadiu

Ardis Kadiu is the CEO and founder of Element451, the intelligent admissions marketing and CRM platform. Element451 grew out of Ardis’s passion for creating solutions that empower admissions and enrollment teams to work more efficiently as they develop stronger, more personalized engagements with prospective students. AI and great design are two of the most important ingredients at the core of any great user experience.

Keep Growing With Us

Join 3,000 other enrollment marketers in wrestling with ideas that will reshape higher education.