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About the Episode

The what's what...

In this episode, Zach chats with Dayan Kibilds about her new show, Talking Tactics. 

Tell me if this happens to you… any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. 

Yet, the strategies and results we see are often so thorough and so resource-intense, we have no idea how we could possibly do the same thing at our own institution.

Here’s the thing… true success in enrollment is a combination of consistent, focused, manageable efforts. And that is what this podcast is all about: Talking Tactics! 

In this new Enrollify Network podcast hosted by Dayana (Day) Kibilds, each episode is devoted to a single tactic that moved the needle on any enrollment metric: inquiries, booth visitors, apps started, apps completed, deposits, engagement on email or social, tour registrations, video views, you name it.

The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a lot of money.

And because this podcast focuses on single tactics from idea to results, what you hear will feel like something you can immediately go try yourself.

Subscribe to Talking Tactics wherever you get your podcasts.


This Episode is Sponsored by our friends at Element451: 

Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.

Register for Element’s Engage Summit


About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about  The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Day Kibilds


Day Kibilds

Day is strategy director at Ologie, focusing primarily on enrollment marketing strategy for educational organizations. In her 12 years in the higher education sector, she’s led enrollment and digital innovation work at Penn State, Cornell, and Western University (Canada). She speaks regularly about enrollment marketing, email strategy, productivity, and stakeholder management at global conferences such as CASE, HighedWeb, Confab, PSE Web, and ContentEd. As a lifelong immigrant who has lived in 6 different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help marginalized students access the educational institutions they deserve to be a part of. Day recently wrote an in-depth article on accessible content in higher ed titled “Your content: The most ignored barrier to education.”

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