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About the Episode

The what's what...

In this episode, Zach (Founder of Enrollify) and Joel Goodman (Founder of Bravery) discuss the current state of design in higher education marketing and share ideas for how institutions of all shapes and sizes can “level up” their UX/UI game.

The duo discusses:

  • How to convince leadership to invest in great UX/UI
  • How to strike the balance between aesthetics and functionality in higher ed websites
  • The need for user experience design to extend beyond the digital space into the physical world
  • Joel’s framework for “Hospitable Design” and what this means for marketers, admissions officers, and student affairs colleagues alike.

You can learn more about Bravery here and/or connect with Joel Goodman on LinkedIn here


About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Joel Goodman


Joel Goodman

Joel Goodman is CEO of Bravery Media and co-host of the Appendix B podcast. With more than 16 years of higher education web marketing experience, his work focuses on digital strategy and hospitable design. When he’s not ranting about “what good design looks like” on LinkedIn, you can find him cheering on Tottenham Hotspur, contributing to the Higher Ed Hot Takes newsletter, or perfecting his pizza dough.

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