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    About the Episode

    The what's what...

    In this episode, Zach sits down with Nate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks.

    In this dynamic conversation, discover what Nate thinks higher ed marketers can do to be bolder with their messaging and communications to attract the next generations of right-fit students to their campuses. 

    Hear what ingredients Nate believes are necessary to craft the perfect student story, why he’s so bullish on student podcasting as an enrollment marketing tactic, and understand how he thinks schools need can reposition their core messages to better resonate with a diverse student body. 

     

    This Episode is Brought to You By Our Friends at Ologie

    In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. 

    Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.

    Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.

     

    About the Enrollify Podcast Network 

    The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

    Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

    Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

    Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

    About the Podcast

    Zach Busekrus

    Host

    Zach Busekrus

    Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

    Nate Jorgensen

    Interviewee

    Nate Jorgensen

    Nate Jorgensen is the Senior Director of Academic Marketing and Communication at Miami University in Ohio. In this role he leads the integration of the academic divisions into the central marketing and communication team with a focus on recruitment marketing and storytelling through podcasts and other mediums. Prior to Miami, Nate served for five years as the Director of Marketing for the College of Engineering at the University of Cincinnati. He has 20 years of marketing and communications experience with 15 years in higher education.

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