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About the Episode

The what's what...

In this episode, Zach sits down with Ashley Budd,  a marketing director at Cornell University, to discuss the past, present, and future of Advancement Marketing in Higher Education. 

Ashley revisits the early days of working in marketing and communications and recounts how she had to secure the social handles on Facebook and Instagram for the Rochester Institute of Technology, and also unpacks:

  • What it’s like raising money at an Ivy Leage school
  • How marketing and communication strategies with alumni and donors need to be reimagined
  • Some ideas she has for creating more meaningful relationships with students before they become alumni
  • And some hot takes she has on the future of higher ed marketing more generally.

Ashley invites you to connect with her on LinkedIn and to sign up for her popular newsletter, Ashley in your Inbox, at


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About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Ashley Budd


Ashley Budd

Ashley Budd is a nonprofit consultant and full-time marketing director at Cornell University. She writes and speaks about marketing and leading teams. Ashley works at the forefront of digital innovation in the advancement sector and shares what she knows about connecting with people and raising money for good causes. Sign up for her popular newsletter, Ashley in your Inbox, at

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