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About the Episode

The what's what...

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.  

Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.

We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.

This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.

If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to and tell them that your friends at Enrollify sent you their way. 

In Episode 4 of How to Market an Online Graduate Program you’ll meet Ray Martinez, Vice President of SEO and Nici Sandberg, Senior Director of Creative & Content at Archer Education. 

Ray, Nici and I discuss:

  • How  schools can ensure continuous program improvement and innovation beyond the initial three-year marketing period
  • How schools should evaluate their marketing strategy in relation to current market trends and competition
  • How can schools leverage the data accumulated over the last three years to inform other program growth strategies
  • Hot takes on leveraging faculty for alumni engagement and student recruitment 
  • And loads more

Check out the rest of this 4-part series!

Ep. 1: Building The Foundation To Ensure Success

Ep. 2: Year Two Marketing Strategies For Online Graduate Programs

Ep. 3: Year Three Marketing Strategies For A New Online Graduate Program

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Ray Martinez


Ray Martinez

Ray Martinez is the Director of SEO at Archer Education. Ray leads a team of senior-level analysts, specialists, and project managers to develop, execute, monitor, and report on SEO campaigns for some of the world's most prominent higher education institutions. He has over 9 years of experience working in search engine optimization across multiple higher education verticals. He has led many successful projects for clients such as California Western School of Law, Louisiana State University Online, Tulane University, University of San Diego, and other university partners. Ray was raised in Queens, NY by a family that valued hard work and determination. He graduated from The City College of New York with a Bachelor of Arts in Advertising and Public Relations, as well as a Master of Science degree in Media Management from The New School. Ray is an avid traveler and composes music during his free time Ray strategizes and implements technical SEO best practices on a wide variety of sites. He has developed SEO strategies, created detailed backlink profiles, optimized on-page elements, project managed web development resources, and performed technical audits across multiple verticals. He also strategized and executed multichannel digital marketing campaigns with a focus on inbound leads. His varied projects and campaigns have increased engagement, revenue, qualified traffic, and lead generation. Ray excels at amplifying content, reaching audiences, and generating leads.

Nici Sandberg


Nici Sandberg

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