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About the Episode

The what's what...

Virtual recruitment events are here to stay — even as traditional, in-person events return to most college campuses. On this week’s episode of The Enrollify Podcast, Zach sits down with Paige Steffy, a Customer Success Manager at Unibuddy, to discuss what the future holds for digital events. They discuss ideas for how to approach event marketing in unique and differentiated ways, how to structure and title your events to stand out in a sea of virtual offerings, and what enrollment marketers can learn from Netflix with respect to how events should be formatted.

Learn more about virtual event marketing in the free e-course we built in collaboration with Unibuddy. This course takes you through the entire process of running an unforgettable virtual event, from planning to promotion and execution.

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

Paige Steffy

Interviewee

Paige Steffy

Paige Steffy is a Customer Success Manager at Unibuddy, a UK based startup, which is a leader in the peer to peer communication space. Before Unibuddy, Paige worked in US higher education at both public and private universities. During her time in higher education she has held roles in student recruitment, event management and campus tours. Paige has a deep passion for expanding access to higher education and connecting students with resources that help them make informed decisions during their college search process. She completed her Masters in Applied Social Psychology at Royal Holloway, University of London in 2019, where she was introduced to the concept of Unibuddy for the first time. Outside of work, Paige loves to hike, paint and never misses an episode of the Real Housewives of Potomac.

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