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About the Episode
The what's what...
Historically, colleges and universities across the country have thought about graduate student recruitment as second in importance to the traditional undergraduate student population. As such, graduate enrollment management teams tend to be under-resourced when it comes to time, money, and talent. But tides could be shifting as fewer students are going to college and as schools across the country are still recovering from losing significant revenue due to the pandemic.
In this episode of The Enrollify Podcast, Zach sits down with Adam Poluzzi, the Assistant Vice Provost of Graduate Enrollment Management and Brett DiMarzo, the Director of Graduate Enrollment Management Strategy, at Boston College. The three discuss a new division Boston College has launched as a part of the Graduate Enrollment Management team to help support graduate admissions professionals with the tools, insights, and resources they need to design and implement digital student recruitment strategies.
This model, perhaps the first of its kind, could be adopted by large and small schools and programs alike looking for practical and specific ways to attract, engage, enroll, and retain future graduate students.
About the Podcast
Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!
Dr. Adam Poluzzi is the Assistant Vice Provost for Graduate Enrollment Management at Boston College in Chestnut Hill, Massachusetts. He has twenty years of experience in graduate admissions, marketing, recruitment, and financial aid. He has previously served as the Associate Dean of Enrollment Management at the Boston College School of Theology and Ministry and the Director of Admissions and Financial Aid at the Boston College Lynch School of Education. Adam holds three degrees from Boston College, including a Ph.D. in higher education with a focus on graduate enrollment, school culture, and communications, as well as an executive certificate in strategic digital marketing from Yale. His most recent publication, "Communicating Culture through Admissions," discusses how schools can best engage with prospective students, especially in a time of increasing virtual interaction.
Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.
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