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About the Episode

The what's what...

On this week’s episode of The Enrollify Podcast, Zach sits down with Gerald Stanley, CEO of Inroads Analytics to discuss how predictive analytics helps higher ed marketers and admissions professionals make smarter decisions on how to spend their time, energy, and money. 

Most enrollment marketers are at least somewhat familiar with predictive analytics as it relates to deciding which names to buy for a student search campaign, but there is so much more to predictive. Discover how schools are using predictive analytics through the academic year to empower their marketing and admissions teams with the daily insight they need to increase quality inquiries, applications, and enrolled students. 

To learn more about the work Gerald and his team are doing at Inroads, you can visit their website here or connect with Gerald on LinkedIn.

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Gerald Stanley


Gerald Stanley

Gerald is the President and CEO of Inroads Analytics. He has spent the past 20 years in SaaS development and deployment according to client specifications. As the lead developer for the inSuite Educate predictive analytics platform, Gerald is the central figure for making data science accessible and actionable for your enrollment teams.

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