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About the Episode

The what's what...

On this week’s episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynchburg. 

After a riveting career as a creative working for brands like The Weather Channel, Yamaha, and The Arthritis Foundation, Kathleen decided to try something new — and that something new was stepping into her first higher ed marketing role at the University of Lynchburg just about a year ago. 

Tune in to hear the story behind how Kathleen decided to make this career pivot and hear her answers to questions like:

  1. Walk us through the decision to shift into higher ed...especially during such a tumultuous season for the industry. What attracted you to higher education and what have you loved most about working in higher ed marketing thus far?
  2. I’d be curious to know what words of encouragement you have for the industry...especially for veterans who’ve been working in higher ed for years and might be tempted to fall into “the grass is greener” elsewhere someone who has worked in a number of contexts, what pieces of advice do you have for folks who might be considering a career pivot?
  3. What’s some of the best and worst pieces of career advice you have ever received? 

You can learn more about Kathleen by connecting with her on LinkedIn here.

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Kathleen Davis


Kathleen Davis

Kathleen Davis started her design career at The Weather Channel two days after graduating from The University of Alabama. After 10 years of creative titles and working for brands like Yamaha Motorsports, Yamaha Watercraft and the Arthritis Foundation, Kathleen made the change to higher ed and hasn’t looked back. She is currently the Director of Engagement Marketing at the University of Lynchburg.

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