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About the Episode

The what's what...

Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like.  Zach and Gil each answer the following questions:

  1. What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop?
  2. What’s an underrated higher ed marketing trend that you think more people should be focused on?
  3. What marketing channel will rise the most in importance for higher ed marketers?
  4. What marketing channel will wane most in importance for higher ed marketers?
  5. What marketing strategy or tactic will rise the most in importance for higher ed marketers?
  6. What marketing strategy or tactic will wane most in importance for higher ed marketers?
  7. What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022?
  8. What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022?
  9. What company or agency that supports higher ed do you think will have a breakout year in 2022?
  10. What higher ed event are you most excited about attending in 2022?
  11. Let’s talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021?
  12. How is PlatformQ planning on spending your marketing budget in 2022 (I can then share what Enrollify’s strategy will look like)?
  13.  What are your parting words of wisdom for higher ed marketers in 2022?

 

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Gil Rogers

Interviewee

Gil Rogers

Gil is the Executive Vice President of Strategic Partnerships, Marketing and Outreach for PlatformQ Education. He has nearly 20 years of experience in higher education, edtech, and digital marketing with experience at the University of Hartford and University of New Haven, as well as Zinch (acquired by Chegg, NYSE: CHGG), and the National Research Center for College and University Admissions (NRCCUA) prior to its acquisition by ACT. At PQE Gil helped lead the introduction of the Conduit platform to the market to support continuous student engagement in a robust, institutionally-branded environment to drive better conversion and yield.

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