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About the Episode

The what's what...

On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify.

Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey rink to consulting with higher education institutions about their annual marketing and admissions strategy. He’s strategized and worked through hundreds of marketing and recruitment campaigns and sheds some light on new and old tactics shaping the higher ed space.

Tune in to hear more about the unique tactics some schools are implementing and how their strategic decisions benefitted the longevity of their programs through:

1. SEO intentionality and building a content foundation

2. Treating marketing and admissions a bit more like a marketing and sales team

3. Innovative ways to reduce friction with prospects without sacrificing data and insights

You can get in on the ground floor as Shane reignites his social game by following him on LinkedIn and Twitter. 

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

Shane Kehl

Interviewee

Shane Kehl

Shane is an Inbound Marketing Consultant & Digital Media Strategist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. I specialize in taking on the social media world one post at a time. Data is the lifeblood of marketing, so much of my time is devoted to analyzing metrics of social ads and adapting our strategy accordingly. When I'm not traversing the social landscape I'm developing innovative marketing techniques to reach prospective student groups for both institutions of all shapes and sizes.

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