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About the Episode

The what's what...

On this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.”

Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges and repackage these programs as “New Economy Majors.” None of RIT’s New Economy Majors were actually new majors. Kin dives deep into the importance of packaging in higher education marketing — the “5th P” in the marketing mix — and unpacks the process her team walked through to bring this initiative to life.

You can follow Kin on Twitter or send her an email at kinsejpal@rit.edu 

This week’s episode is brought to you by - Unibuddy - the leader in peer-to-peer marketing from student recruitment — has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect’s higher education journey.

Each week, The Enrolliy Podcast brings you ideas for how to optimize the resources you do have to generate the results that you need. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Kin Sejpal

Interviewee

Kin Sejpal

Kinnari “Kin” Sejpal serves as the Associate Vice President for Marketing Strategy and Creative Services at RIT. In this role she leads a team of branding, marketing intelligence, and creative professionals. She also oversees college-level marketing functions and guides brand initiatives for RIT’s global campuses. Kin has led a successful rebranding initiative, kicked off a national reputation campaign, and helped launch a holistic and integrated web presence for the university. She comes from a higher education background, having previously worked at Purdue University, where she held a variety of roles within the marketing strategy area. While at Purdue, Kin earned master’s in communication and master of business administration degrees. In her spare time (if she has any), Kin enjoys book clubs, playing with dogs, traveling, and learning languages.

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