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About the Episode

The what's what...

Todd Sanders, Creative Director at the University of Florida, sits down with Zach to discuss the future of social media marketing and management in higher education.  Get Todd’s hot takes on influencers, how to tell stories on social, and how to discern the channels and tactics that are right for your institution both today and tomorrow. 

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About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Todd Sanders


Todd Sanders

 Todd Sanders is the Creative Director at the University of Florida. He provides campus-wide strategic leadership and coordination of multimedia production initiatives. Todd has worked in higher ed since 2002 in various roles discovering new ways to make old things sound interesting to young people. He’s a huge fan of the Green Bay Packers, Nueske’s applewood-smoked bacon and his awesome family. He once won a car on Twitter. Follow him on Twitter at

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