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About the Episode

The what's what...

On this episode of The Enrollify Podcast, Zach chats with Dr. Carrie Phillips — Chief Communications and Marketing Officer at University of Arkansas at Little Rock. 

From defining the role of the marketing office in higher ed, to the impending enrollment cliff, to the future of student expectations, Zach and Carrie engage in a riveting conversation about how colleges and universities can change and shift responsibly and tactfully in order to remain competitive in the years to come.

This episode is sponsored by Goodkind - an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.

If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Dr. Carrie Phillips

Interviewee

Dr. Carrie Phillips

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. She successfully defended her dissertation from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also a member of the District IV Cabinet for CASE and UCDA. She frequently presents at CASE and UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.

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