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About the Episode

The what's what...

In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately "buy" education.  We talk less about the disruption happening on the professional side of things - the massive restructuring and regime changes affecting admissions and marketing folks at all levels, but especially at the graduate level.  On this week's episode, we feature a conversation between Zach Busekrus and Dr. Ray Lutzky on professional development and advancement in enrollment management.  After spending 17+ years working in enrollment management, Dr. Lutzky decided to leave the higher education space and join InStride - a public-benefit corporation founded by Arizona State University.  Lutzky shares vulnerably about the "glass ceiling" he hit when trying to advance from the director-level to the VP-level - his story and insights will be helpful to any higher education professional evaluating both their short-term and long-term career goals.


About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

Dr. Ray Lutzky


Dr. Ray Lutzky

Dr. Ray Lutzky has more than 17 years of experience in public communication, technology and global higher education. He is currently Director, University Partnerships at InStride, a public-benefit corporation founded by Arizona State University. Ray previously held enrollment management leadership positions at Cornell University, New York University, Pace University and Rensselaer Polytechnic Institute, overseeing undergraduate and graduate admissions, student outreach, financial aid, and enrollment systems. He earned a PhD in communication and rhetoric from Rensselaer and a master’s in public relations from the Newhouse School at Syracuse University.

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