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About the Episode

The what's what...

In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately "buy" education.  We talk less about the disruption happening on the professional side of things - the massive restructuring and regime changes affecting admissions and marketing folks at all levels, but especially at the graduate level.  On this week's episode, we feature a conversation between Zach Busekrus and Dr. Ray Lutzky on professional development and advancement in enrollment management.  After spending 17+ years working in enrollment management, Dr. Lutzky decided to leave the higher education space and join InStride - a public-benefit corporation founded by Arizona State University.  Lutzky shares vulnerably about the "glass ceiling" he hit when trying to advance from the director-level to the VP-level - his story and insights will be helpful to any higher education professional evaluating both their short-term and long-term career goals.


About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Ray Lutzky


Ray Lutzky

Raymond A. Lutzky, Ph.D. leads relationships with colleges, universities and education across InStride global Academic Network. He has more than 18 years of experience in higher education, technology, and public communications. Previously, Ray held enrollment leadership roles at Cornell University, New York University, Pace University and Rensselaer Polytechnic Institute, overseeing undergraduate and graduate admissions, global recruitment, financial aid, and marketing. Ray is also an adjunct faculty member at NYU Tandon School of Engineering and USC Annenberg School for Communication and Journalism, where he teaches digital media graduate courses. Ray has served on the Board of Directors for multiple nonprofit organizations including NAGAP, the Association for Graduate Enrollment Management and the Colorado Business Council. Ray holds a Ph.D. in Communication and Rhetoric from Rensselaer, a master’s degree in Public Relations from the Newhouse School at Syracuse University, and a master’s in Digital Audience Strategy from the Walter Cronkite School at Arizona State University, among other credentials. He currently resides in Los Angeles (more at

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