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About the Episode

The what's what...

Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack?

On this week's episode, Zach is joined by Kerry Morrison, Chief Storytelling Officer at Goodkind - an education technology company focused on storytelling through personalized, one-to-one video.

Zach and Kerry discuss how to rethink the student recruitment process and make it more sustainable (just because you need to increase enrollment by 10% doesn't mean you must buy another 10,000 names for your search campaigns).

Tune in for a thought-provoking and timely conversation about the future of personalized communications in higher ed.

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

The Enrollify Podcast

Each week, get equipped with insights into how the latest trends in marketing and technology are affecting enrollment marketers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need. 

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