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About the Episode

The what's what...

In this episode of Collective Enrollment you’ll meet Harrison Campbell — or Soup as he is more commonly known — who is the Director of Product and Marketing at ZeeMee.  Before joining the ZeeMee team, Soup worked in both admissions and marketing for more than 8 years at a number of different institutions. 

On today’s podcast, Soup outlines what Collective Enrollment is, explains why it’s so important, and discusses how it relates to and differs from community marketing.  You can connect with Soup on LinkedIn or Twitter.

About The Series

In this special 4-part series you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.

We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.

This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities.  And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school.  

To learn more about ZeeMee head on over to — and be sure to tell them that your friends at Enrollify sent you their way. 

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!



Harrison "Soup" Cambell

Harrison "Soup" Campbell is a former university dean of admissions that now serves the higher ed. tech. world as Director of Product and Marketing at ZeeMee. He's been leveraging social media to engage prospective students since Myspace was a thing. Soup is known as a one-of-a-kind social chameleon who can instantly connect and relate with anyone and everyone he meets. He brings a passion and exuberance for education and students that you have to experience firsthand to fully understand. Soup's credo: "While most spend all their time trying to figure out ways to move the needle, I decided years ago that it made more sense to be the needle!"

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