Confessions of a Higher Ed CMO

Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.

Transformation has been a hallmark of Jaime Hunt’s career. In her 17-plus years working in higher education, Jaime has been part of four university rebrandings, five website redesigns, and in the development of an integrated marketing communications model at two institutions. She has extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. Jaime is currently the vice president and chief communications and marketing officer for Miami University of Ohio. Prior to her current role, Jaime served in marketing and media relations leadership roles at Winston-Salem State University, Radford University, the University of Wisconsin Oshkosh, and Northwestern Health Sciences University. Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. Throughout her career, Jaime has been a highly visible leader with volunteer service for a number of professional organizations, including the Council for the Advancement and Support of Education, HigherEdWeb, the College Communicators of the Carolinas, and the Women’s Fund of Winston-Salem. She has presented at regional, national, and international conferences on a wide range of marketing communications topics. Her work has earned more than 40 industry awards. Jaime holds a bachelor's degree in journalism from the University of Minnesota and a master's degree in integrated marketing communications from West Virginia University. She and her husband, who also works in higher education communications, reside in Oxford, Ohio, with their two dogs and a tortoise.