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About the Podcast
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CRMprov
CRMprov is a biweekly show that reveals how institutions can experience growth through technology. Tune in as higher ed enthusiasts Mickey Baines and Jamie Gleason partake in free-range dialogue around changes in edtech (including CRMs), vendor tutorials, insights on outcomes, industry adoption, and more!
The Host
Mickey Baines
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
The Host
Jamie Gleason
Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!
Featured Partners
We partner with the best, to provide the best information.
Want a better way to connect with your students, alumni & prospects? Mongoose is dedicated to improving communication between schools and their students by providing smart, automated products that personalize the student experience. Mongoose’s market-leading conversational software is designed specifically with higher education needs in mind. Now you can engage, build connections, and stand out from your competition - without needing to scale your team. Meet students where they already are with our premier texting platform, Cadence, or easily deliver instant, personalized engagement to each website visitor with our AI conversational chatbot, Harmony.
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Funnelback is a website search and enterprise search platform that combines a powerful machine learning algorithm with a comprehensive insight engine to empower your visitors, customers and team. And we don’t stop at search. Our platform makes deep discovery of information and insights more intuitive and immediate than asking an expert. We’re a team of passionate information advocates.
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DD Agency is a digital marketing agency for higher education with a propensity for marketing technology. They're the only HubSpot Platinum Partner Agency that exclusively serves the enrollment marketing space. Living out their mission statement "We help Davids beat Goliaths" means DD helps clients develop inbound marketing strategies that use content and marketing automation to achieve their enrollment goals. Whether you're looking for a full-fledged, 12-month strategic marketing plan, or just a fresh approach to a blitz campaign, they're the marketing partner you want in your corner! The DD team is guided by 6 core values: treat clients like family, be ridiculously helpful, challenge conventional thinking, treasure transparency, adapt and improve, and "make it fridge-worthy."
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Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
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