March Madness - Data Edition

About the Episode: The conversation explores the impact of college sports success on college applications. They discuss the 'Flutie Effect,' which refers to the increase in applications to a school following a successful sports season. They also examine the correlation between March Madness performance and future increases in applications. The conversation delves into the utility hypothesis and the attention hypothesis as possible explanations for this phenomenon. They highlight the importance of timing, the influence on different subgroups, and the need for further research to distinguish between these mechanisms. The takeaways include the importance for institutions to capitalize on sports success for marketing purposes and for applicants to consider the overall fit of a school beyond its athletic achievements.

Articles:

https://www.forbes.com/advisor/education/online-colleges/does-march-madness-performance-drive-college-application-rates/

http://devingpope.com/assets/files/Website_Sports%20Econ%20Attention.pdf

Connect With Our Co-Hosts:

Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network: The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit: Exciting news — Jamie and Timothy will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200.

Learn more and register at engage.element451.com — we can’t wait to see you there!