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Mallory Willsea
Mallory Willsea serves as VP of Marketing at Element451 — the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.
Tony Fraga
Tony is the CEO and a marketing strategist at DD — an enrollment marketing technology agency that specializes in implementing inbound, content-based methodologies. He leads a team of fast-paced marketing innovators, who handle everything from content creation to marketing automation, and thrives at the intersection of strategy and technology. Tony speaks regularly at higher education and non-profit marketing conferences on the topics of content marketing, SEO, and the latest trends in digital media.
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Advanced Student Engagement CRM
Element451 is the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Fueled by intelligent automation and deep data insights, teams are free to focus on what matters most — building real connections with students.
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