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About the Episode

The what's what...

About the Episode: Recorded live at the ASU GSV Air Show, Mallory chats with Auryan Ratliff, Director of Creative and Emerging Technology at ASU Online. Auryan introduces us to a groundbreaking tool designed to alleviate choice paralysis among prospective students — ASU’s degree recommendation engine. Powered by generative AI, this tool personalizes degree selection based on a quiz that assesses a student’s preferences and educational goals.

Key Takeaways:

  • AI-Powered Customization: The degree recommendation engine uses generative AI to match students with the ideal ASU degree based on their interests and career aspirations.
  • Understanding Student Needs: The tool asks a variety of questions — from academic interests to desired workplace environment — to tailor degree recommendations effectively.
  • Reducing Choice Overload: With over 800 degree options, ASU utilizes this AI tool to help students navigate their choices without feeling overwhelmed.
  • Future of Educational Tools: Beyond degree selection, this AI initiative is poised to personalize the entire educational experience, including financial aid and course selection.

Connect With Our Host:

Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/ 
https://twitter.com/mallorywillsea 

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout.

Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Mallory Willsea

Host

Mallory Willsea

Mallory Willsea serves as VP of Marketing at Element451 — the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.

Auryan Ratliff

Interviewee

Auryan Ratliff

Auryan Ratliff is the Director of Creative & Emerging Technologies at EdPlus at Arizona State University and is currently leading a team responsible for building out the new Immersive Technology Initiative for EdPlus. Auryan and his team focus on designing solutions and enhancing the ASU technology stack for a variety of user experience challenges refining how users engage with higher education.

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