Pulse Check: Personalizing Prospective Student Journeys - Part 1

Welcome to our newest Pulse Check series - Personalizing Prospective Student Journeys, hosted by Mallory Willsea

In Part 1 of this series, Helping Students Make Informed Choices, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss the complexities of the college selection process. They discuss the challenges posed by the overwhelming number of options and the noise in higher education marketing. Key insights revolve around the importance of creating a distinctive institutional brand and leveraging digital platforms to personalize the student experience.

Key Takeaways:

• The overwhelming number of options and marketing noise in higher education makes it challenging for students to make informed choices.
• Importance of a distinctive institutional brand to stand out and attract the right students.
• The role of digital experience platforms in personalizing and streamlining the college selection process.
• Behavioral economics and the emotional aspects of student decision-making.
• Future-focused approach: preparing institutions for the evolving landscape of student recruitment.

This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more. 

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit: Exciting news — Mallory and Dustin will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!