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About the Episode

The what's what...

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea.

In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey post-application but pre-enrollment. They discuss strategies for higher education institutions to build a sense of community with accepted students, emphasizing the importance of engaging digital experiences, personalized interactions, and showcasing campus life. The episode covers how technology, like AI chatbots and digital experience platforms, and human connections can ease student anxieties and assist in making informed decisions.

Key Takeaways:

  • Engaging Prospective Students: The importance of engaging students during the decision-making process and providing a compelling option for them to choose your institution.
  • Building Community: The role of community in a student's decision, including insights into peer groups, campus life, and student success stories.
  • Addressing Key Student Questions: The crucial concerns of students at this stage, such as pricing, resources, and program specifics.
  • Role of Technology in Decision-Making: How digital tools enhance the student experience and provide seamless support.
  • Importance of Community for Graduate Students: Building community is equally critical for graduate students, with a focus on faculty engagement and peer connections.

This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit for more. 

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at

Connect with Us at the Engage Summit: Exciting news — Mallory and Dustin will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at — we can’t wait to see you there!


About the Podcast

Mallory Willsea


Mallory Willsea

Mallory Willsea serves as VP of Marketing at Element451 — the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.

Dustin Ramsdell


Dustin Ramsdell

Dustin Ramsdell is a Higher EdTech content creator and influencer who aims to drive meaningful conversations with top leaders in the field. His show, The Higher Ed Geek Podcast, explores all the nuances of higher education, with a focus on innovative technology and practices from his fellow professionals. Dustin also currently works as the Community Engagement Lead at Pathify. He loves craft beer, good pizza, and sustainability. Dustin lives happily in Delaware with his wife, Jenn, their daughter, Ellie.

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