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About the Episode

The what's what...

In just a moment you’ll meet Teresa Valerio Parrot, Founder and Principal of TVP Communications, a premier higher education communications firm.

Growing up, Teresa wanted to be on Sesame Street.  She loved the authentic and positive character of the series and spent many an evening sitting on the couch next to her father watching Big Bird and Elmo teach important life lessons.

Teresa’s parents greatly valued education and she became the first female in her extended family to complete not just her bachelor’s degree, but a master’s as well — and yes, she’s currently working on her EdD. 

After graduating from the University of Colorado with her BA in Communication, she went on to work in the President’s office of the university as a special assistant.

And it was here that Teresa really grew to understand and love the power of words. After many years at the University of Colorado, Teresa went to work at SimpsonScarborough and Widmeyer Communications after that.  

One evening, a couple of her colleagues invited her out for drinks after work...and before Teresa could even take a sip of her beer, they asked a question that would change the rest of her life — “Why are you here? Why aren’t you doing something on your own?”

Tune in to hear the dynamic story of how this question inspired the birth of TVP Communications. You can learn more about Teresa and TVP Communications by visiting their website or following Teresa on Twitter.

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

Teresa Valerio Parrot

Interviewee

Teresa Valerio Parrot

With over two decades of work in higher education, Teresa has only known a career focused on making higher education relatable, presidents’ and boards’ decisions understandable, and student and faculty successes known. She served as senior vice president for Widmeyer Communications’ higher education practice and vice president of media relations and crisis communications for SimpsonScarborough. Her first job out of college was as special assistant to the president of the University of Colorado, a job she landed by convincing the system president that she would make it her own and make him proud. She served the Boulder campus chancellor as director of donor relations during the University’s successful $1 billion fundraising campaign and held an officer-level appointment as assistant secretary of the university system, in which capacity she assisted the board on policy and media/PR issues over two years filled with athletic and academic controversy that drew national and international headlines. If her first home is a campus, then her second home is on an airplane and her third is on stage as a keynote and conference presenter. Teresa has spoken on behalf of nearly every acronym in higher education’s alphabet soup, including the American Council on Education, the National Association of Independent Colleges and Universities, the Association of Governing Boards, the American Marketing Association, the American Association of State Colleges and Universities, NASPA, the Council for the Advancement and Support of Education, United Educators, and a range of other organizations nationally and internationally. In 2014, she was awarded the Crystal Apple Award for Teaching Excellence by CASE for earning an average combined score of 4.5 (out of five) or above on their session evaluations at 10 different CASE educational programs.

Starter Stories

Starter Stories is a podcast that explores the stories behind the world’s leading education technology companies and education consultancies...and the people who created them. In each episode, you’ll hear about the grit, the strategies, the wins, the failures, and the serendipity that transpired to take a half-baked idea and bring it to life. 

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