Mercy University and the Groundbreaking Catalyst Program

Dr. Bryan Gross is the vice president for enrollment management and athletics at Hartwick College. Gross most recently served as vice president of revenue planning and institutional positioning at 3 Enrollment Marketing, Inc., an enrollment and retention solutions and services provider. Prior to his role at 3E, Gross served as vice president for enrollment management and marketing, and as interim vice president of student affairs at Western New England University in Springfield, MA. Before that, he was the associate vice president of enrollment management at St. John’s University in Queens, NY. and associate vice president of admissions, dean of admissions, and director of international admissions at the University of Bridgeport, Bridgeport, CT.

On July 1, 2023, Susan L. Parish, Ph.D., M.S.W. became the 13th president of Mercy University. President Parish previously served as Dean of the College of Health Professions and Sentara Professor of Health Administration at Virginia Commonwealth University (VCU). Under her leadership, the College of Health Professions at VCU experienced significant increases in graduate and undergraduate enrollment, and research funding. Additionally, the College launched an innovative liberal arts undergraduate degree in Health Services in 2020 and developed new certificate programs and graduate concentrations.Prior to joining VCU, President Parish served as dean of Bouvé College of Health Sciences at Northeastern University, where she developed a Physician Assistant leadership program jointly with the American Academy of Physician Assistants. She was also the inaugural Nancy Lurie Marks Professor of Disability Policy and directed the Lurie Institute for Disability Policy at Brandeis University. She began her academic career as an assistant professor of social work at University of North Carolina - Chapel Hill. Over the course of her career, President Parish has been a prolific researcher primarily investigating the health and well-being of children and adults with disabilities and their caregiving families. She has garnered more than $13 million in external research funding from a range of federal, state and foundation sources. She has received distinctions for her teaching, mentoring and research, including: “Research Matters!” Distinguished Research Award, Arc of the United States (2009), Advocate Hero, Exceptional Parent Magazine (2021), Lifetime Achievement Award, American Public Health Association Disability Section (2021) and Research Award, American Association on Intellectual and Developmental Disabilities (2019). President Parish is a Fellow of the American Association on Intellectual and Developmental Disabilities and she is also a Fellow of the Society of Social Work and Research. President Parish serves on the boards of the Westchester County Association and the Commission on Independent Colleges and Universities. President Parish earned her B.A. in English Literature and her M.S.W. from Rutgers University and earned her Ph.D. in Public Health from the University of Illinois at Chicago. She completed a National Institutes of Health-funded postdoctoral fellowship at the Waisman Center, University of Wisconsin-Madison. She enjoys travel, art, theater and kayaking, and is an enthusiastic amateur potter.

Adam Castro currently serves as the Vice President for Enrollment Management at Mercy University, a private, multi-campus, comprehensive college in New York. His portfolio includes the areas of college admissions, student financial services, marketing and communications, and the Student Services Support Center. Prior to arriving at Mercy in June 2018, Adam spent nearly fifteen years at Bloomfield College, the last seven as Vice President for Enrollment Management overseeing admissions, marketing, and financial aid. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and NAFSA: Association for International Educators. A New Jersey resident, Adam received his master’s degree in Public Administration from Kean University and holds a bachelor’s degree in Journalism and Media Studies from the Rutgers University.