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About the Episode

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About the Episode: Addressing the mental health needs on our campuses is pivotal to ensuring success for both our students and those who work at our institutions. Once we create the plan to address the needs, how do we effectively communicate the work? During this episode, listeners will:

  • Learn how Kent State University expanded mental health resources and services across an eight-campus system and an international campus.

  • Engage in discussion on developing effective marketing strategies for a comprehensive mental health campaign.

  • Apply practical examples from lessons learned through the lens of both a marketing professional and a student affairs senior administrator.

Learn more at www.kent.edu/mentalhealth 

About the Show:  We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging.

Breaking Silos aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams.

Each episode features a marketer and their non-marketing colleague to talk about their partnership. This unique format will inspire marketers to try new things and connect with colleagues in new ways, while also allowing non-marketing professionals an inside look at some of the most collaborative projects in higher education marketing.

Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/ 

About The Enrollify Podcast Network: Breaking Silos is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and The Application with Allison Turcio.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit: Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Shane Baglini

Host

Shane Baglini

Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.

Dr. Talea Drummer-Ferrell

Interviewee

Dr. Talea Drummer-Ferrell

Dr. Taléa R. Drummer-Ferrell, or Dr. D. for short, is the Associate Vice President for Student Life & Dean of Students at Kent State University. Within the Division of Student Life, Dr. D.’s pillar is Advocacy, Support, and Well-being where she oversees 8 areas including the Care Team and the Office of the Dean of Students. Before her current role, Dr. Drummer-Ferrell has held roles within the Student Multicultural Center (SMC), Intercollegiate Athletics, Upward Bound, Residence Services, and Student Organizations including Fraternity & Sorority Life. Throughout her career, her focus has been on advocacy, leadership, academics, diversity, and the empowerment of the individual student. Dr. D. attended undergrad at Miami University where she became a proud member of Zeta Phi Beta Sorority, Incorporated, and earned her Bachelor’s Degree in Family Studies. She earned her Master’s Degree from the University of Louisville in College Student Personnel, and earned her Doctor of Philosophy from Kent State University in Higher Education Administration & Student Personnel. Dr. Drummer-Ferrell resides in Kent, OH with her family including her five-year-old daughter, who is her light and joy!

Angelique Daniels

Interviewee

Angelique Daniels

Angelique Daniels is the director of marketing strategy and research for University Communications and Marketing at Kent State University and leads marketing research and strategy initiatives for priorities that advance Kent State’s Strategic Roadmap. She has also worked in roles that support first-year and transfer student transition and retention-based programs, as well as advancement and alumni communications at Kent State. She has taught journalism, mass communications, public speaking, and intercultural communication courses as an assistant lecturer. Angelique holds a bachelor's degree in electronic media, speech, and PR from Ashland University and a master's in communication from The University of Akron. Angelique resides in Cuyahoga Falls, OH with her husband, Michael Daniels, Ph.D., and their Doberman, Apollo.

Breaking Silos

Breaking Silos aims to showcase the work of marketers and their colleagues from different departments across campuses, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams.

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