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About the Episode
The what's what...
About the Episode: In this episode of Generation AI, hosts JC Bonilla and Ardis Kadiu explore the complex world of business models for artificial intelligence products and services. They discuss recent developments with Google and OpenAI, and break down the various pricing strategies being employed, from free access to premium subscriptions. Ardis shares insights from his experience building AI into Element's higher ed CRM platform. The conversation covers key considerations for monetizing AI, including understanding customer needs, value creation, and strategic pricing. JC outlines eight potential business models, from "AI-first" paradigms to open source approaches. This episode is a must-listen for anyone looking to understand the financial side of the AI revolution.
Introduction (00:00:00)
- JC opens the episode and introduces the topic of AI business models
- Ardis comments on JC's hosting skills
Google and OpenAI News (00:02:13)
- OpenAI makes ChatGPT accessible without an account
- Discussion of OpenAI's motivations and competition with Google
- Google introduces generative search and the changing user behavior
- Comparison of Google and OpenAI's business models
Business Model Fundamentals (00:07:27)
- Three key aspects: customer needs, value creation, pricing
- How Ardis approached the business model for Element
- Balancing cost and differentiators in pricing
Macro Forces in Business Models (00:10:21)
- Subscription pricing, consumption pricing, and embedded pricing
- How Element approaches pricing for its AI features
- Comparison to other AI-powered business tools
AI Business Models in the CRM Space (00:14:17)
- Impact of generative AI on SaaS pricing
- Microsoft Copilot, Google Gemini, Salesforce Einstein pricing
- Element's approach to embedding AI without additional costs
Eight AI Business Models (00:17:14)
- "AI-First" Paradigm: Embracing AI as a core venture
- Subscription Model: AI as a service with scalable pricing
- Feedback Loop Model: Personalization improves with usage
- Ecosystem Model: Interconnected solutions and diversified revenue
- Global Solutions, Local Partners: Transfer learning across regions
- Open Source Models: Community collaboration and customization
- Uncharted Territories: Adapting and evolving models like Slack
Element's AI Strategy (00:42:45)
- Building AI into the platform and figuring out monetization
- Aligning technology costs with delivered value over time
- Excitement for upcoming developments and need for more discussion
Conclusion (00:44:39)
- Recap of the eight business model variations discussed
- Call to action for listeners to consider AI pricing from both consumer and business perspectives
- Ardis signs off and plugs the Enrollify podcast network
Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis
Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx
About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Ardis will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200.
Learn more and register at engage.element451.com — we can’t wait to see you there!
About the Podcast
Dr. JeanCarlo (JC) Bonilla specializes in next-generation data analytics strategy and insight delivery for enrollment management. JC serves as the Global Chief Analytics Officer at VaynerMedia. Previously, JC was also Chief Analytics Officer at Element451. Prior to Element451, JC was part of the senior management at DataKind where he guided a global portfolio of over 200 advanced analytics projects in the data for good movement. At NYU, he led multiple recruitment, admissions, and academic initiatives with yearly intakes of 1500 students. At New York University he led multiple recruitment, admissions, and academic services initiatives that yielded intakes of more than 1600 new students per year. Also, JC is a Faculty member at New York & Rice University where he teaches Business Analytics. JC Bonilla holds and Bachelor's and Master's degrees in Electrical Engineering and a Ph.D. in Technology Management from New York University.
Ardis Kadiu is the CEO and founder of Element451, the intelligent admissions marketing and CRM platform. Element451 grew out of Ardis’s passion for creating solutions that empower admissions and enrollment teams to work more efficiently as they develop stronger, more personalized engagements with prospective students. AI and great design are two of the most important ingredients at the core of any great user experience.
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Element451 is the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Fueled by intelligent automation and deep data insights, teams are free to focus on what matters most — building real connections with students.
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GenerationAI is a groundbreaking podcast designed exclusively for higher education professionals who are keen to navigate the dynamic world of Artificial Intelligence. New episodes drop every Tuesday.
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