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Podcasts Generation AI Live from ASU+GSV: Leading with...
Live from ASU+GSV: Leading with AI: Strategic Insights for Higher Ed CMOs
About the Episode
The what's what...
About the Episode: In this episode, Ardis chats with CMO Michael Bettersworth live at the ASU+GSV AIR Show about the impactful integration of AI in higher education. Michael shares insights from Texas State Technical College’s approach to leveraging technology in marketing and student support, discussing both the potential and challenges of AI in the current educational landscape. The conversation also highlights the importance of aligning new technologies with institutional goals to enhance both student and administrative experiences.
Connect With Our Host:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis
About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Ardis will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200.
Learn more and register at engage.element451.com — we can’t wait to see you there!
About the Podcast
Ardis Kadiu is the CEO and founder of Element451, the intelligent admissions marketing and CRM platform. Element451 grew out of Ardis’s passion for creating solutions that empower admissions and enrollment teams to work more efficiently as they develop stronger, more personalized engagements with prospective students. AI and great design are two of the most important ingredients at the core of any great user experience.
Michael Bettersworth is the Chief Marketing Officer at Texas State Technical College, CEO of the Center for Employability Outcomes, and the Founder of SkillsEngine. For the last 20 years, Bettersworth’s career has focused on the intersection of education and the workforce. He created the Center for Employability Outcomes (C4EO) to model the underlying dynamics of skills and develop innovative strategies to ensure a highly competitive supply of talent. Michael was instrumental in the design and implementation of the nation’s first higher education funding model based entirely on student earnings outcomes. He has published more than 25 studies on emerging occupations and technologies, holds a patent in the application of machine learning in text-to-skill translation, and is an advisor and frequent speaker on workforce and education policy topics. Bettersworth founded SkillsEngine as a vehicle to build and scale solutions that align education with industry needs so that students are more employable.
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Element451
Advanced Student Engagement CRM
Element451 is the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Fueled by intelligent automation and deep data insights, teams are free to focus on what matters most — building real connections with students.
learn moreGeneration AI
GenerationAI is a groundbreaking podcast designed exclusively for higher education professionals who are keen to navigate the dynamic world of Artificial Intelligence. New episodes drop every Tuesday.
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