Podcasts The Hidden Gem: Amplifying Community College Success Episode 2

Reimagining Student Experience: Integrating Marketing and Student Care

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About the Episode

The what's what...

About the Episode: In this episode, we sit down with Devin Purgason from Forsyth Technical College to explore how they've successfully reimagined the student discovery and inquiry stages of the student lifecycle. Devin, the Executive Director of Marketing and Student Care, shares the importance of a holistic approach to the student experience and resource optimization. He discusses how breaking down silos and taking ownership of the student experience can enhance enrollment, satisfaction, and provide valuable customer insights. This episode is a must-listen for college leaders looking to enhance student care and success through intentional, integrated efforts across the institution. Get inspired to join the continuous endeavor of improving the community college experience.

About the Show: The Hidden Gem podcast is dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications within their institutions. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success.

By showcasing real-world examples, case studies, and interviews with experienced community college leaders and industry experts, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit, not an ancillary service. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.

Connect With Our Host:

Maya Demishkevich

https://www.linkedin.com/in/mayademishkevich/

About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:

Exciting news — Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.

Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Host

Maya Demishkevich

Maya Demishkevich is a distinguished marketing and communications professional, currently serving as the Chief Marketing Officer at Carroll Community College. With over 15 years of experience in higher education marketing, Maya has developed a reputation for excellence, particularly in the realms of digital media and education marketing. Her expertise extends to leveraging academic research and industry best practices to drive success in various marketing initiatives. Under Maya's leadership, the Marketing and Creative Services team at Carroll Community College has achieved significant recognition for their innovative and impactful work. The team's efforts have been honored with six Medallion Awards from the National Council for Marketing & Public Relations (NCMPR), showcasing outstanding achievement in design and communication. These accolades include three Gold Awards, one of which celebrated the redesign of the College's website for its user-friendly interface and vibrant portrayal of campus life, significantly enhancing the institution's online presence and accessibility. Maya's strategic approach to social media and marketing has been instrumental in addressing challenges related to content development and engagement, setting a standard for excellence in community college marketing. Her work not only supports Carroll Community College's strategic goals but also positively impacts students' lives by highlighting the value and opportunities offered by the institution.

Interviewee

Devin Purgason

⁠⁠⁠⁠Devin Purgason, is the Executive Director of Marketing & Student Care at Forsyth Technical Community College. He is passionate about students, equity, learning, and a nice cup of coffee.

The Hidden Gem: Amplifying Community College Success

In today's fast-paced educational landscape, effective marketing and communication strategies are crucial for not only student recruitment but also for fostering a thriving and engaged community. The Hidden Gem is dedicated to empowering community college presidents, leaders, and marcomm professionals with the knowledge and insights they need to harness the full potential of strategic marketing and communication within their institutions.