-
Learn With Us
Learn With Us
Access podcasts, videos, articles, and more.
-
Subscribe With Us
Subscribe With Us
Discover the best new software, tools and services for enrollment marketing — and even your next gig
About the Episode
The what's what...
This episode features a conversation with Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success. Take a deep dive into the concept of human-centered project management, a transformative approach that's reshaping how we tackle projects.
We begin by exploring the critical question: Is there really a difference between project management and project leadership? Our discussion will unravel the nuances between the two, revealing how leadership plays a pivotal role in successful project management.
Takeaways include:
- How project management shares many parallels with marketing
- Insight into how to make project management more effective – and empathetic
- Ways to apply design thinking to the project management process
- Guidance on how to use tools like empathy maps to be better project leaders and build better teams
- Tips for being a more human-centered leader
Whether you're a seasoned project manager, a leader looking to refine your skills, or someone curious about the evolving landscape of project management, this episode is packed with insights and actionable advice.
About the Podcast
Transformation has been a hallmark of Jaime's career. In nearly 20 years working in higher education, she been part of four university rebrandings and five website overhauls. She's been hands-on in the development of an integrated marketing communications model at three institutions. As a result, she has gained extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. She also has in her portfolio government relations and, for two years, she oversaw a public radio station. She is currently the vice president for university communications and chief marketing officer for Old Dominion University, a 23,000-student public R1 research institution in Coastal Virginia. Prior to her current role, she was the vice president and chief communications and marketing officer for Miami University (the one in not-as-sunny Oxford, Ohio). She also served in marketing and media relations leadership roles at Winston-Salem State University (North Carolina), Radford University (Virginia), the University of Wisconsin Oshkosh, and Northwestern Health Sciences University (Minnesota). Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. She earned my bachelor's degree in journalism from the University of Minnesota and her master's degree in integrated marketing communications from West Virginia University.
Erik K. Rueter, PMP, PMI-ACP (he/him) has over 20 years of professional experience across diverse industries. He worked for tech start-ups, colleges and universities, a Grammy®-award-winning production company, and healthcare organizations. He has been a public policy analyst, professional photographer, marketing and public relations director, and now a senior project manager at the American Marketing Association. He has co-authored two papers on health inequity in oncology nursing, lectured at Boston and Emerson Colleges, and been a guest speaker on diversity and inclusion at, among others, Medtronic, VSP, and the San Antonio Spurs. He recently founded Human-Centered Success LLC, a consulting organization focused on creating more inclusive spaces through servant leadership.
Sponsor Spots
We partner with the best, to provide the best information.
Mindpower
Mindpower is a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about the amazing work Mindpower is doing here!
learn moreConfessions of a Higher Ed CMO
Host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.
Subscribe to our podcasts
The Enrollify Podcast Network is your go-to hub for shows that will empower you to grow, optimize, adapt, and reach new heights as an enrollment marketer.
Keep Growing With Us
Join 5,500 other marketers and enrollment managers in wrestling with ideas that will reshape higher education.