-
Learn With Us
Learn With Us
Access podcasts, videos, articles, and more.
-
Subscribe With Us
Subscribe With Us
Discover the best new software, tools and services for enrollment marketing — and even your next gig
Podcasts Confessions of a Higher Ed CMO Episode 52
Making Memories: How Traditions Enhance the Student Experience
About the Episode
The what's what...
About the Episode: Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events create lasting memories? That’s the question that Jaime poses to Alison Paz, associate director of marketing and communications for Louisiana State’s Division of Student Life. In her position, Alison plays a key role in both creating and marketing these events. Takeaways from this episode include:
- Insight into why campus traditions are an important part of the student experience – and tips for how to recapture the enthusiasm that was lost during the pandemic
- Ideas for engaging students in ways that create memories and build nostalgia for their student experience long after graduation
- Tips for engaging students in the process of both creating and marketing campus events
- Guidance on collaborating with other campus partners to build experiences that cut across silos
Guest Name/Title: Alison Paz, Associate Director of Marketing and Communications, Louisiana State University Student Life
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC
About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Talking Tactics and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can’t wait to see you there!
About the Podcast
Transformation has been a hallmark of Jaime's career. In nearly 20 years working in higher education, she been part of four university rebrandings and five website overhauls. She's been hands-on in the development of an integrated marketing communications model at three institutions. As a result, she has gained extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. She also has in her portfolio government relations and, for two years, she oversaw a public radio station. She is currently the vice president for university communications and chief marketing officer for Old Dominion University, a 23,000-student public R1 research institution in Coastal Virginia. Prior to her current role, she was the vice president and chief communications and marketing officer for Miami University (the one in not-as-sunny Oxford, Ohio). She also served in marketing and media relations leadership roles at Winston-Salem State University (North Carolina), Radford University (Virginia), the University of Wisconsin Oshkosh, and Northwestern Health Sciences University (Minnesota). Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. She earned my bachelor's degree in journalism from the University of Minnesota and her master's degree in integrated marketing communications from West Virginia University.
Alison Paz is a marketer and communicator with extensive experience handling complex marketing strategies, public relations, large-scale events, new media ventures, publishing, advocacy, non-profits, and community outreach. Her career spans diverse sectors including higher education, entertainment, publishing, business-to-business, retail, and health. Throughout her career, Alison has demonstrated a keen aptitude for embracing emerging technology to enhance customer experiences and drive organizational success. She started her career in the photo industry, where she launched the industry’s first online magalog and interactive forums. Her ability to merge marketing technology with operations led to the development of Turner Entertainment Group’s first entertainment and commerce portals. As the founding partner of Paz New Media, she served a diverse international client base, including CNN en Español, CNN International, Cartoon Network Latin American, Turner Network Television, National Scientific, Equifax, and numerous Atlanta regional companies. Upon relocating to Louisiana, Alison worked with the University of Louisiana System, promoting its economic impact and the value of online degree programs. She has worked extensively with non-profits on community development and volunteer efforts including Rebuilding Together Baton Rouge, Alliance for a Livable Lavista, and Girl Scouts Louisiana East. Currently serving as the Associate Director for LSU Campus Life, Alison oversees marketing and communications for some of the university's most prominent traditions.
Sponsor Spots
We partner with the best, to provide the best information.
Mindpower
Mindpower is a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about the amazing work Mindpower is doing here!
learn moreConfessions of a Higher Ed CMO
Host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.
Subscribe to our podcasts
The Enrollify Podcast Network is your go-to hub for shows that will empower you to grow, optimize, adapt, and reach new heights as an enrollment marketer.
Keep Growing With Us
Join 5,500 other marketers and enrollment managers in wrestling with ideas that will reshape higher education.