Multicultural Marketing

Transformation has been a hallmark of Jaime's career. In nearly 20 years working in higher education, she been part of four university rebrandings and five website overhauls. She's been hands-on in the development of an integrated marketing communications model at three institutions. As a result, she has gained extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. She also has in her portfolio government relations and, for two years, she oversaw a public radio station. She is currently the vice president for university communications and chief marketing officer for Old Dominion University, a 23,000-student public R1 research institution in Coastal Virginia. Prior to her current role, she was the vice president and chief communications and marketing officer for Miami University (the one in not-as-sunny Oxford, Ohio). She also served in marketing and media relations leadership roles at Winston-Salem State University (North Carolina), Radford University (Virginia), the University of Wisconsin Oshkosh, and Northwestern Health Sciences University (Minnesota). Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. She earned my bachelor's degree in journalism from the University of Minnesota and her master's degree in integrated marketing communications from West Virginia University.

Christian Ponce is the senior director of marketing at Miami University (Ohio). Christian came to the United States from Honduras to pursue an American higher education. After completing his bachelor's degree in communications and French and his master’s degree in integrated marketing communications, he launched a marketing and advertising career that spans 20 years. He is an award-winning senior marketing and communications professional with experience in ad agencies working for clients in various industries, including pharmaceutical, financial, banking, professional sports, food, and government, yet higher education marketing has been his calling for more than 10 years. Before joining Miami University, Christian served as the Executive Director of Marketing and Communications at Otterbein University, Associate Vice President of Marketing at Ashland University, and as Director of University Communications at Global University in Springfield, Missouri. He also served as Director of Communications at the US Committee for Refugees and Immigrants in Washington, DC, where he served as head of media relations and worked with a coalition of organizations to advocate for refugees and immigrants, unaccompanied immigrant children, and victims of human trafficking.