Building More Equitable Student Hiring Practices

Transformation has been a hallmark of Jaime's career. In nearly 20 years working in higher education, she been part of four university rebrandings and five website overhauls. She's been hands-on in the development of an integrated marketing communications model at three institutions. As a result, she has gained extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. She also has in her portfolio government relations and, for two years, she oversaw a public radio station. She is currently the vice president for university communications and chief marketing officer for Old Dominion University, a 23,000-student public R1 research institution in Coastal Virginia. Prior to her current role, she was the vice president and chief communications and marketing officer for Miami University (the one in not-as-sunny Oxford, Ohio). She also served in marketing and media relations leadership roles at Winston-Salem State University (North Carolina), Radford University (Virginia), the University of Wisconsin Oshkosh, and Northwestern Health Sciences University (Minnesota). Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. She earned my bachelor's degree in journalism from the University of Minnesota and her master's degree in integrated marketing communications from West Virginia University.

Anice Rodrigues Barbosa graduated from the University of Rhode Island's Harrington School of Communication and Media with dual degrees in public relations and communication studies. In her early career, Anice worked for a full-service marketing firm as a social media manager to develop community-building digital strategies for companies large and small. She joined Wheaton College in 2014 as the alumni communications coordinator and later transitioned to social media manager where she crafted and executed the organic and paid social media strategy across multiple platforms. Recently, she was promoted to digital marketing director where she leads web and social media strategy teams. Twitter: @AniceBarbosa/@Wheaton