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Podcasts Confessions of a Higher Ed CMO Episode 43
Mastering the Inbox: How to Craft Email Campaigns that Get Results
About the Episode
The what's what...
Get ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened, but also get results.
Ashley is a seasoned expert who’s been turning the humble email into a powerhouse of engagement and communication. Get set for an engaging session that’s like a mini-masterclass, packed with insights and practical tips you can start using right away. Takeaways include:
- A deeper understanding of why email is still a crucial tool for higher ed marketing
- A look into the art of crafting effective emails – including subject lines that really work
- Insight into how to craft content that connects and drives action
- Ideas for measuring the effectiveness of your email campaigns
This episode is your go-to guide for elevating your email campaigns. Whether you're a seasoned marketer or just getting started, there’s something here for everyone.
About the Podcast
Transformation has been a hallmark of Jaime's career. In nearly 20 years working in higher education, she been part of four university rebrandings and five website overhauls. She's been hands-on in the development of an integrated marketing communications model at three institutions. As a result, she has gained extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. She also has in her portfolio government relations and, for two years, she oversaw a public radio station. She is currently the vice president for university communications and chief marketing officer for Old Dominion University, a 23,000-student public R1 research institution in Coastal Virginia. Prior to her current role, she was the vice president and chief communications and marketing officer for Miami University (the one in not-as-sunny Oxford, Ohio). She also served in marketing and media relations leadership roles at Winston-Salem State University (North Carolina), Radford University (Virginia), the University of Wisconsin Oshkosh, and Northwestern Health Sciences University (Minnesota). Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. She earned my bachelor's degree in journalism from the University of Minnesota and her master's degree in integrated marketing communications from West Virginia University.
Ashley Budd is a nonprofit consultant and full-time marketing director at Cornell University. She writes and speaks about marketing and leading teams. Ashley works at the forefront of digital innovation in the advancement sector and shares what she knows about connecting with people and raising money for good causes. Sign up for her popular newsletter, Ashley in your Inbox, at ashleybudd.com.
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learn moreConfessions of a Higher Ed CMO
Host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.
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