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About the Episode

The what's what...

Welcome to Part 2 of our Pulse Check series on mergers and acquisitions (M&A) in higher education, where we dive into the fascinating world of institutional partnerships and consolidations. In today's episode, host Kin Sejpal is joined by Kanahoma CEO Seth Odell.

In today's episode, listeners can:

  1. Learn how to navigate the uncharted territory of M&A as higher ed marketers
  2. Establish their voice and know what marketers should bring to an M&A process - both on the acquiring and acquired sides.
  3. Understand the importance of marketing audit (i.e., diligence) and what it entails.
  4. Leverage marketing data and their own expertise to develop a sound transition strategy 

About the Podcast

Kin Sejpal


Kin Sejpal

Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing, and communications and digital teams. Before joining Redlands, Kin served as the Associate Vice President, Marketing and Creative Services at Rochester Institute of Technology (RIT). Among her many accomplishments there, Kin developed RIT’s brand strategy and launched its first national reputation campaign. Kin started her career in the U.S. by joining Purdue University’s Office of Marketing and Media where she held progressively responsible roles in the areas of advertising, marketing strategy, and marketing intelligence. Dedicated to advancing higher education and the importance of marketing in shaping the perception of our industry, Kin serves in prominent positions with CASE (Council for Advancement and Support of Education) and AMA (American Marketing Association). Kin has an M.B.A in Marketing and Strategic Management, and an M.A. in Communications from Purdue University.

Seth Odell


Seth Odell

Widely considered one of the industry's leading enrollment marketing experts, Seth brings over 15 years of education marketing experience at some of our sector's top organizations, including Southern New Hampshire University, UCLA, National University System, and more. Today, he is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education.

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